2014 Fiscal Year Final Research Report
Study of the appearance of the ethical sertification labels markets throuth the case of coffee companies
| Project/Area Number |
25885087
|
|---|
| Research Category |
Grant-in-Aid for Research Activity Start-up
|
| Allocation Type | Single-year Grants |
|---|
| Research Field |
Sociology
|
|---|
| Research Institution | Waseda University |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2013-08-30 – 2015-03-31
|
| Keywords | 経済社会学 / 認証ラベル / 倫理的取引 / 組織 / 市場 / フェアトレード / 質的調査 / 企業調査 |
|---|
| Outline of Final Research Achievements |
I aimed to analize "ehical sertification labels" from sociological perspective. Ethical sertification labels mean the institutions which sertify the environmentally friendly goods or social respoinsible goods. Those labels are introduced by many firms as the tool for CSR. I researched some firms which retail coffee beens, and analysed the function of sertification labels.
In my analysis it was shown that today's ethical trades are not always motivated by moral commitment, but rather motivated by the needs for adaptation to their own emvironments. Sertification label works as medium in the economic communication, and it allows firms to tarde ethical goods without moral commitment.In other words, serification system incorporate social values into firm's rationality.
|
| Free Research Field |
社会学
|
