Proposal of Information Design to Promote Use of Information and Knowledge on Food and Drugs

2016 Fiscal Year Final Research Report

• Project/Area Number: 26282003
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Partial Multi-year Fund
• Section: 一般
• Research Field: Design science
• Research Institution: Chiba University
• Principal Investigator: Koyama Shinichi 千葉大学, 工学(系)研究科(研究院), 准教授 (40420913)
• Co-Investigator(Renkei-kenkyūsha): IZUMISAWA Megumi 日本大学, 薬学部, 専任講師 (70176246)
• Research Collaborator: NORASAKKUNKIT Vinai ; CHEN Chun-Hsien ; YOU Zhenwei ; KAWASE Ayako ; PIAO Jingzi ; ZHANG Xiaofan ; MUKAI Shioko ; AKIYAMA Kana ; NAKAMURA Saki ; TANAKA Satsuki ; TAKAHASHI Minami ; FURUNO Manami ; TAKAYAMA Shoya ; SAKAI Ano ; ISHIHARA Seiya ; MOCHIZUKI Riho
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 感性情報学 / 実験心理学 / 消費者行動 / 医薬品・食品 / 情報デザイン / 安心・安全

Outline of Final Research Achievements

We conducted a series of psychological experiments including eye-tracking, to evaluate labeling design for food and drugs, and to study consumer behavior. The results suggested that some information such as risk category signs for drugs should be emphasized more strongly to catch user’s attention. Interestingly, the experiments also revealed some problems on user’s side: they rely on brands too much without knowing the brand, and the more they rely on brands the less attention they pay to the information indicated in the labels. Based on our findings, we proposed “information design to promote use of information and knowledge on food and drugs”, and discussed its possibility to change consumer behavior.

Free Research Field

知覚心理学，神経科学，デザイン心理学