Social Capital and Branding of Kyoto Kigyo

2017 Fiscal Year Final Research Report

• Project/Area Number: 26285093
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Partial Multi-year Fund
• Section: 一般
• Research Field: Management
• Research Institution: Kansai University
• Principal Investigator: Yasuda Yuki 関西大学, 社会学部, 教授 (00267379)
• Co-Investigator(Kenkyū-buntansha): 生稲 史彦 筑波大学, システム情報系, 准教授 (10377046) ; 東 正志 京都文教大学, 総合社会学部, 講師 (20436497) ; 鳥山 正博 立命館大学, 経営管理研究科, 教授 (60574027)
• Project Period (FY): 2014-04-01 – 2018-03-31
• Keywords: 京都企業 / ネットワーク分析 / ゲーム産業 / 任天堂 / MuxViz / Pajek / 花街 / ハブ

Outline of Final Research Achievements

We have investigated so called Kyoto Kigyo to find their uniqueness and strength. Yasuda investigated social networks of top managers of Kyoto based firms. She is making case study of the strength of an old bar as a hub of Kyoto top-class managers and presidents' network. Her findings succest their social networking behavior can be called strategic closure and unintended brokarage. Ikuine focused on game industry and Nintendo. Azuma's research is mainly on motor cycle industry and refined theories of Monozukuri in motor cycle business based on hearing and interviews.
Yasuda also focused on developing Japanese manuals of network analysis tool, Muxviz and Pajek. MuxViz is a new strong social visualization tool, which has been developed in Spain and not widely known in Japan. Yasuda Lab has several stable machine to use MuxViz with Windows and Mac.
Yasuda has also translated Social Networks and healh written by Thomas Valente into Japanese, with Dr, Mori Toru. The book is now in press,

Free Research Field

社会学