Integration of product customization and after-sales services: Modeling research of supply chain from the perspective of customer relationship

2016 Fiscal Year Final Research Report

• Project/Area Number: 26350413
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Social systems engineering/Safety system
• Research Institution: University of Tsukuba
• Principal Investigator: KURATA Hisashi 筑波大学, システム情報系, 准教授 (20508428)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: サプライチェーン・マネジメント / アフターサービス / 顧客満足 / モデル分析 / 製品設計 / 製販連携

Outline of Final Research Achievements

This study investigated how customer involvement in product customization processes could help firms better meet customer needs and improve productivity. This study developed a new research framework, based on after-sales services, that successfully addresses a range of managerial issues for manufacturers. Two studies that have used this proposed framework have been published: one on offering product customization opportunities to consumers, and the other on the influence of consumer behavior on supply chain performance. Insights from this research have critical business implications for Japanese manufacturers who are losing economic momentum in global markets, especially regarding their product designs and brand management.

Free Research Field

サプライチェーン・マネジメント