2016 Fiscal Year Final Research Report
A research for tourism management on service innovation and place branding
| Project/Area Number |
26360059
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | Otaru University of Commerce (2016)
Hokkaido University (2014-2015) |
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Principal Investigator |
Uchida Junichi 小樽商科大学, 商学研究科, 准教授 (40344527)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Keywords | プレイス・ブランディング / サービス・イノベーション / 地域資源 / 観光資源 / ガバナンス / 地域戦略 / 観光クラスター / 地域アイデンティティ |
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| Outline of Final Research Achievements |
In excellent tourism destination, there are two major regional initiatives: "strategy driven" or "governance led". The effectiveness of this initiative is determined by two variables. First is the height of pressure to integrate regional identity within the region. Secondly, the potential capacity of regional resources to be diverted to tourism resources.
In this study, we conducted an empirical study to evaluate the effectiveness of regional strategy and regional governance using these two variables. As a result, the Place Branding method for creating tourism service innovation is organized into three substitution plans.
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| Free Research Field |
観光経営学
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