Evaluation and suggestion for tourism management applying two-factor theory

2017 Fiscal Year Final Research Report

• Project/Area Number: 26360063
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Tourism Studies
• Research Institution: Kyoto University
• Principal Investigator: Maegawa Yoshikazu 京都大学, 経営管理大学院, 特定准教授 (30511290)
• Research Collaborator: HARITANI Satoru おごと温泉「湯元舘」, 会長 ; KOIZUMI Toshihiro 旅行コンサルタント「KBS創研」, 社長 ; MORIYAMA Yutaka アニメ関連ベンチャー「アヌビス社」, 社長 ; NAKADA Yorihide 総本山醍醐寺, 総務部長 ; MORIKAWA Yuichi 明日香村, 村長
• Project Period (FY): 2014-04-01 – 2018-03-31
• Keywords: 2要因理論 / 衛生要因 / 動機づけ要因 / 旅館 / コンサルタント / アニメ / アプリケーション

Outline of Final Research Achievements

This study has tried to interpret Herzberg's motivation-hygiene theory (or two-factor theory) in tourism and hospitality management and induce practical implication in that context.
Among the partner researchers; a. the manager of Japanese inn provided us with the real case of turnaround of a lodging facility, which makes a course material in our MBA class, b. a consulting firm of tourism collaborated to plan and hold annual symposium on the basis of two-factor theory but different theme each year to learn from speakers and panelists and share with the audience, c. a content creator supplied an application which escorts the users around Kyoto University as a tourism venue. All of the knowledge are supplied to the MBA students including the very first year student of MBA in tourism and hospitality management that started this academic year.

Free Research Field

経営学