Investigating the Use of Strategy and Developing Research Methods for Business Presentation of Higher Levels of CEFR

2016 Fiscal Year Final Research Report

• Project/Area Number: 26370743
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Foreign language education
• Research Institution: Hosei University
• Principal Investigator: NAKATANI Yasuo 法政大学, 経済学部, 教授 (90290626)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 英語プレゼンテーション / コミュニケーション方略 / コーパス分析 / ビジネスリーダー / 質問紙作成

Outline of Final Research Achievements

This research investigates communication strategy (CS) usage for business presentations. Accordingly, the focus is on how valid information about perception of strategy use during business presentations can be gathered systematically. The study attempted to develop a questionnaire for statistical analysis, named the Business Presentation Strategy Inventory (BPSI). The research project consisted of three stages: intensive interviews with business experts, an open-ended questionnaire study to identify their general perception of strategy for presentations (n = 200); and a final factor analysis to obtain a stable self-reported instrument (n = 240). The BPSI includes seven categories of communication strategies for business presentations.

Free Research Field

応用言語学