2016 Fiscal Year Final Research Report
Theoretical and empirical analyses on market share turnover processes through disruptive innovtions.
| Project/Area Number |
26380528
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Management
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| Research Institution | Sophia University |
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Principal Investigator |
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Keywords | 経営戦略 / 技術経営 / イノベーション / 市場シェア |
|---|
| Outline of Final Research Achievements |
The purpose of this research is to clarify the mechanism that disruptive innovations lead to the market share turnovers. Based on case studies of digital still camera and contact lenses, we discussed that disruptive innovations bring new value propositions to the markets, and they lead market share changes. Also we developed some mathematical models to examine processes of market share turnover by the innovations.
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| Free Research Field |
経営学
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