Analysis on the growth strategy and competitiveness of manufacturing enterprises in the growing and changing Chinese market

2017 Fiscal Year Final Research Report

• Project/Area Number: 26380547
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Management
• Research Institution: Ritsumeikan University
• Principal Investigator: CHEN Jin 立命館大学, 経営学部, 教授 (20341670)
• Project Period (FY): 2014-04-01 – 2018-03-31
• Keywords: 中国市場 / 自動車企業 / ドローン企業 / スマホ企業 / 成長戦略

Outline of Final Research Achievements

This research has analyzed the growth strategy and competitiveness of manufacturing companies in the growing and changing Chinese market. Specifically, this study has analyzed the trends of competition developed in the Chinese market across the industries of automobile, drone, and smart phone in many aspects and clarified how the competitiveness of Chinese manufacturing companies has constructed and developed. At the same time, by investigating foreign-affiliated multinational enterprises entering the Chinese market and comparing them with those of Chinese companies, the competitive strategies & characteristics of organizational capabilities of Chinese companies against the market characteristics (opportunities and risks) of China and the total evolving process have been clarified and theoretical.

Free Research Field

中国市場と中国製造業企業