The Internationalization Process of Japanese Style Convenience Stores

2017 Fiscal Year Final Research Report

• Project/Area Number: 26380563
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Tokyo Institute of Technology
• Principal Investigator: CHUNG Su-Lin 東京工業大学, 工学院, 准教授 (30381338)
• Co-Investigator(Kenkyū-buntansha): 矢作 敏行 法政大学, イノベーション・マネジメント研究センター, 研究員 (40230289)
• Project Period (FY): 2014-04-01 – 2018-03-31
• Keywords: 小売国際化 / 日本型コンビニ / 現地化プロセス / 埋め込み

Outline of Final Research Achievements

With the background of domestic market shrinkage due to an aging society and declining population, Japanese major convenience stores have been expanding for overseas markets. This research aims to analyze and rationalize the localization process of Japanese style convenience stores through accumulated actual investigation of each Japanese convenience store’s internationalization.
With an example of most globalized convenience store Family Mart, we have clarified the localizing process into Asian areas by comparing internationalization of several Japanese convenience stores. We have also proposed an analysis framework “Business System of Convenience Store”, and explained the relationship between retail internationalization and dynamic capability. Consequently, we have introduced and investigated the embedding concept of retail internationalization.

Free Research Field

マーケティング、流通