2017 Fiscal Year Final Research Report
Types of collaboration between retail companies and their suppliers from the view of retail business system
| Project/Area Number |
26380565
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kagawa University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
猪口 純路 小樽商科大学, 商学研究科, 教授 (40405486)
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| Project Period (FY) |
2014-04-01 – 2018-03-31
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| Keywords | 協働関係 / 市場志向 / 市場知識 |
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| Outline of Final Research Achievements |
The purpose of this study is to deeply understand collaboration between retail companies and their suppliers, such as wholesalers and manufactures. At first, we try to conduct a research from the view of retail companies, but it was difficult to carry out. Thus, we changed the approach. We focus on the manufactures and investigate the relationship between manufactures and their downstream companies as collaborators for their marketing. Our research implied that there was different characteristics for manufactures’collaborators between retailers and other downstream companies.
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| Free Research Field |
マーケティング論
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