Conceptualizing and Expanding Picture Mining as a Marketing Research Method

2017 Fiscal Year Final Research Report

• Project/Area Number: 26380575
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Prefectural University of Hiroshima (2016-2017); Bunka Gakuen University (2014-2015)
• Principal Investigator: Edo Katsue 県立広島大学, 経営管理研究科, 教授 (80318592)
• Co-Investigator(Renkei-kenkyūsha): HIROI U 東京大学, 工学系研究科, 准教授 (50456141) ; KITAKATA Haruko 文化学園大学, 服装学部, 教授 (70328897)
• Research Collaborator: OCHIHARA Hiroharu 株式会社オリエンタルランド ; KUKIHARA Fusae 株式会社サーベイリサーチセンター
• Project Period (FY): 2014-04-01 – 2018-03-31
• Keywords: 定性調査 / 写真分析 / マーケティングリサーチ

Outline of Final Research Achievements

In this study, we have focused on the following three issues concerning Picture Mining so that this study will develop the research of using pictures. The first was its data collecting, the second the method of analysis and its applicability, the third was its applicable expansion. As a result, we have found that a closed respondent group would have a significant results in collecting sample pictures for the first issue. Also, we concluded that Picture Mining would be useful in areas in design, lifestyle research and new product development.

Free Research Field

マーケティングリサーチ