Mechanism of Rural Development Emergence by Making Use of Agri-Products: Cultural Comparative Study of Effects of Geographical Indication (GI) Products

2016 Fiscal Year Final Research Report

• Project/Area Number: 26380576
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Hosei University
• Principal Investigator: KIMURA Junko 法政大学, 経営学部, 教授 (00342204)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 地理的表示 / イタリア / 地域活性化 / テリトーリオ / ゲニウス・ロキ / 農産物マーケティング

Outline of Final Research Achievements

This study focused on Marketing of agricultural products and foodstuffs in culturally and legally different countries; Japan and Italy and clarified how the specificity can create competitive advantage. The authors also explained what kind of producer value and consumer value can be created through analysis and interpretation of data collected by interviews and fieldwork, and refined the concept of rural development. The study derived a new analytical concept to capture the phenomenon, in which is the existing framework of American marketing cannot explain. Furthermore, it argued Geographical Indication (GI) system has a different mechanism and significance from trademarks.

Free Research Field

経営学