The Relationship Between Consumer Motivation and Self-efficacy

2016 Fiscal Year Final Research Report

• Project/Area Number: 26380579
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: University of Marketing and Distribution Sciences (2015-2016); Kyoto Sangyo University (2014)
• Principal Investigator: MORITO Chihiro 流通科学大学, 人間社会学部, 准教授 (10529580)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 自己効力感 / 動機づけ / 知識 / 情報探索 / 健康行動 / 患者教育

Outline of Final Research Achievements

The study aimed to develop consumer education system which promote their good health with information and communication technology (ICT). We clarified patients in terms of involvement, knowledge and self-efficacy. We identified the characteristics of the groups of patients. As a result, we found that there were some differences among the groups in the way of information seeking, evaluation of information, planning, reflection and support for others.
It was important for the patients with low self-efficacy that they felt fun from health action and communicated with service providers and other patients. ICT is one of the essential communication tools in patient education. It is effective that the patients enjoy health management to motivate the patients with low self-efficacy.

Free Research Field

消費者行動