2017 Fiscal Year Final Research Report
Study of Shinise business in competition
| Project/Area Number |
26380584
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Okayama Shoka University (2015-2017)
Kobe University (2014) |
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Principal Investigator |
TAMURA Naoki 岡山商科大学, 経営学部, 准教授 (90451377)
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| Co-Investigator(Kenkyū-buntansha) |
大谷 泰斗 関西外国語大学, 英語国際学部, 講師 (50612925)
横山 斉理 法政大学, 経営学部, 教授 (70461126)
曽根 秀一 静岡文化芸術大学, 文化政策学部, 准教授 (70634575)
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| Project Period (FY) |
2014-04-01 – 2018-03-31
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| Keywords | 老舗 / 京都 / 町家 / 商業 / マーケティング / 歴史 / エスノグラフィー |
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| Outline of Final Research Achievements |
We studied Kyoto machiya business. The result of our study is a finding a condition of Shinise. We can feel AURA there, so people respect the histrical value that is non repeatable. We find the condition of Shinise business because of histrical AURA.
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| Free Research Field |
マーケティング
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