2016 Fiscal Year Final Research Report
Research of the mechanism of customers' value-in-context formation and change
| Project/Area Number |
26380589
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Okayama University of Science |
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Principal Investigator |
Ohyabu Akira 岡山理科大学, 総合情報学部, 准教授 (00637275)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
|
| Keywords | 文脈価値 / 価値形成 / サービス・ドミナント・ロジック |
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| Outline of Final Research Achievements |
The purpose of this research is to examine how customers' value-in-context have been formed in his or her own world. As the value-in-context is based on previous, current and future experiences, we approach the value-in-context from a longitudinal perspective. In addition, value-in-context accumulates over time through various experiences and value co-creation between the customer and the firm.
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| Free Research Field |
マーケティング
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