Brain information processing related to the intuitive and latent preference judgments

2016 Fiscal Year Final Research Report

• Project/Area Number: 26380999
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Experimental psychology
• Research Institution: National Institute of Advanced Industrial Science and Technology
• Principal Investigator: Takeda Yuji 国立研究開発法人産業技術総合研究所, 自動車ヒューマンファクター研究センター, 研究チーム長 (10357410)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 脳波 / 位相同期 / 選好

Outline of Final Research Achievements

This study examined the brain functional connectivity related to the biases in intuitive preference judgment. The positive preference biases related to the higher phase-locking value (PLV) when pictures of daily objects were used as the stimuli, whereas the opposite relationship was observed when meaningless figures were used. This result indicates that the processes related to the preference biases are different depending on the stimulus type. In addition, this study demonstrated that the mere exposure effect is related to an increase of PLV.

Free Research Field

心理生理学