Development of Surveying and Analytical Method on Emerged Demand from Tourism Destination Marketing

2016 Fiscal Year Final Research Report

• Project/Area Number: 26420526
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Civil engineering project/Traffic engineering
• Research Institution: University of Marketing and Distribution Sciences
• Principal Investigator: Nishii Kazuo 流通科学大学, 経済学部, 教授 (80115906)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: エリア・マーケティング / エリア・マネジメント / 地域観光戦略 / 需要創造 / ツーリズム・ディスティネーション

Outline of Final Research Achievements

This study developed a basic analytical framework of the Area Marketing and Management Approach denoted as AMMA, which is featured with integrating area marketing with area management in tourism destination marketing and management. In this study the developed area-marketing methods were also applied to a few of empirical case studies and the field works related to DMO (Destination Marketing and Management Organization) were conducted to explore their points of discussion to be solved.
The results from our trials have been already presented at the international seminars and published in a few international or domestic conferences. For example, it is the issue on a basic framework of AMMA at ERSA conference in 2016 and the paper presented at NECTAR international conference in Madrid in 2017 is concerned with the Latent Class Analysis model (denoted LCA model) which aims to model the market segmentation and location choice of stopover at SA/PA on expressway.

Free Research Field

地域観光戦略　交通行動分析