Design-Psychological Approach to the Development of Eye-Catching Medical Package Insert

2015 Fiscal Year Final Research Report

• Project/Area Number: 26560003
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Design science
• Research Institution: Chiba University
• Principal Investigator: Koyama Shinichi 千葉大学, 工学(系)研究科(研究院), 准教授 (40420913)
• Co-Investigator(Renkei-kenkyūsha): Izumisawa Megumi 日本大学, 薬学部, 専任講師 (70176246)
• Research Collaborator: Norasakkunkit Vinai ; Chen Chun-Hsien ; Kawase Ayako ; Mukai Shioko ; Akiyama Kana ; Tanaka Satsuki ; Takahashi Minami ; Furuno Manami
• Project Period (FY): 2014-04-01 – 2016-03-31
• Keywords: 感性情報学 / 実験心理学 / 消費者行動 / 医薬品・食品 / 情報デザイン / 安心・安全 / 医薬品添付文書

Outline of Final Research Achievements

We conducted a series of in-depth surveys and psychological experiments in order to examine the viewing rate of medical packages inserts for the over-the-counter drugs, and reasons to read or not to read the inserts. We also developed eye-catching and easy-to-understand icons for the inserts. On the other hand, we also tested "digital" information design using PCs, smartphones, and tablet PCs for OTC drug consumers.

Free Research Field

知覚心理学，神経科学，デザイン心理学