Dissimination of mental health promotion due to social marketing

2015 Fiscal Year Final Research Report

• Project/Area Number: 26560386
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Applied health science
• Research Institution: Waseda University
• Principal Investigator: Takenaka Koji 早稲田大学, 人間科学学術院, 教授 (80103133)
• Co-Investigator(Renkei-kenkyūsha): SHIMAZAKI Takashi 早稲田大学, 人間科学学術院, 助手 (20735170)
• Project Period (FY): 2014-04-01 – 2016-03-31
• Keywords: ストレスマネジメント / メンタルヘルス・プロモーション / 普及啓発 / ソーシャルマーケティング

Outline of Final Research Achievements

Mental health promotion can enhance positive mental health rather than coping with negative mental health. The purpose of this study was to examine the effects of mental health promotion in terms of preventive measures for mental health. In community situation of this study, mental health promotion behaviors were disseminated by the leaflets and video were shared in various events such as health appraisals and health classes. In worksites, the diffused newsletter was delivered to each worker once a month during 6 months. Results showed that the frequency of mental health promotion behaviors recommended were related to improvement in mental health for people in both areas.

Free Research Field

健康心理学