The effect of gaze-cueing on inducing behavior

2016 Fiscal Year Final Research Report

• Project/Area Number: 26590075
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Commerce
• Research Institution: Seikei University
• Principal Investigator: INOUE ATSUKO 成蹊大学, 経済学部, 教授 (40386537)
• Research Collaborator: TAKAO Saki ; ARIHARA Katsuhiko
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: gaze-cueing / 視線手がかり / パレイドリア / 行動誘導

Outline of Final Research Achievements

Direction of others' gaze can guide one's attentional orientation, which is called the gaze-cueing effect. The number of researches related of this effect is growing in the cognitive psychology field. However, previous researches haven't had a point of view of whether the gaze-cueing would have impact on one's behavior.
We did several experiments and found that gaze-cueing effect would occur by not actual person's gaze but also the simplified face illustration and pareidolia. In addition to attention sift which occur in a quite short time, gaze-cueing have an impact on one's behavior. This research expanded the scope of existing researches and revealed that using a face illustration or pareidolia has a potential effect of leading people to a certain direction.

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