Social Designs by Young Entrepreneurs

2016 Fiscal Year Final Research Report

• Project/Area Number: 26590102
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Sociology
• Research Institution: Doshisha University
• Principal Investigator: Ukai Kozo 同志社大学, 社会学部, 教授 (00203498)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 社会デザイン / ライフデザイン / メディアデザイン / キャリアデザイン

Outline of Final Research Achievements

This study tried to apply 'social design' concept to undergraduate students' social practices. For them, social design are considered to be divided to life design (family-work balance) and media design (especially social networking services). We had interviews with graduates who started their own companies. (1) We found that they attach the greatest importance to their natural motivation for work. (2) They ask for their intimate group's approvals, not organizations'. (3) They link their motivation with intimates' approval by social networking services.

Free Research Field

社会学