2014 Fiscal Year Final Research Report
A proof-of-concept study of AdMed towards healthy behaviors
| Project/Area Number |
26670318
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Epidemiology and preventive medicine
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| Research Institution | Yokohama City University |
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Principal Investigator |
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| Project Period (FY) |
2014-04-01 – 2015-03-31
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| Keywords | 社会医学 |
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| Outline of Final Research Achievements |
Current major paradigm of health communication is to inform the personalized risks of health harming behaviors and the potential benefits of behavioral change with revolutionizing ICT items. However, it is highly questionable on the effect of affecting ones’ behaviors in a reflective way by such ICT-based intervention. Towards this end, we here launched an idea of "Ad Med" as a science of communication, where we employ a “creative" way of thinking to design products, services and environments to guide people towards healthy behaviors. "Ad Med” targets the people's impulsive, instinctive, and even automatic processes of daily behaviors in multiple occasions with repeated key performance indicator evaluation. Here ,we conducted a proof-of-concept study to experimentally demonstrate the efficacy by using designed materials in occupational health for improving their lifestyles.
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| Free Research Field |
再生医学、広告医学
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