Research of Factor in Personal Opinion and Attitude Change in Twitter

2015 Fiscal Year Final Research Report

• Project/Area Number: 26730157
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Web informatics, Service informatics
• Research Institution: Ritsumeikan University (2015); Rissho University (2014)
• Principal Investigator: Ogawa Yuki 立命館大学, 情報理工学部, 助教 (40625985)
• Project Period (FY): 2014-04-01 – 2016-03-31
• Keywords: ソーシャルメディア / ウェブマイニング / テキストマイニング / 機械学習 / 沈黙の螺旋 / 多数派認知 / 同質性

Outline of Final Research Achievements

We test the Spiral of Silence Theory about internet use in Japanese internet society. We looked at Twitter and analyzed whether the Spiral of Silence Theory would hold for it. Twitter’s speed and scope of information dissemination is fast and extremely wide ranging. For these reasons, Twitter is an appropriate field for analyzing the influences of the internet on the formation of public opinion. By integrating social investigation and behavioral log analysis, we test a model that incorporates an individual’s attitudes (measured via a questionnaire) and an individual’s communication network structure and actual communication behavior (measured via behavior log analysis).

Free Research Field

ウェブマイニング