Qualitative study on affective experience of the sport spectator

2016 Fiscal Year Final Research Report

• Project/Area Number: 26750268
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Sports science
• Research Institution: National Institute of Fitness and Sports in Kanoya
• Principal Investigator: SUMINO Misaki 鹿屋体育大学, スポーツ人文・応用社会科学系, 講師 (60363652)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: スポーツ観戦者 / 感情

Outline of Final Research Achievements

The purpose of this study is to investigate what kind of emotions sport spectator have experienced inside/outside stadium and what kind of situation/event elicit these emotions. Two sets of interview survey to J. League spectators were conducted. The findings of this study are as follow. 1) Most of emotions are elicited by the events related to the core product of the service such as the game itself. 2) In the category of anger, the emotions are elicited by unfavorable behavior of other customers such as jeering.

Free Research Field

スポーツ消費者研究