2015 Fiscal Year Research-status Report
Research towards the creation of an integrated communications strategy for international visitors: a case study of Fujisan's north face.
| Project/Area Number |
26760023
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| Research Institution | Meiji University |
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Principal Investigator |
JONES THOMAS 明治大学, ガバナンス研究科, 准教授 (50611745)
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| Project Period (FY) |
2014-04-01 – 2017-03-31
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| Keywords | demographic profile / conservation donation / willingness to pay / risk management |
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| Outline of Annual Research Achievements |
The two principal outputs of this year's research were the following two papers accepted for publication in 2016:-
JONES, T.E., & YAMAMOTO, K. (2016). Segment-based monitoring of domestic and international climbers at Mount Fuji: Targeted risk reduction strategies for existing and emerging visitor segments. Accepted for publication in Journal of Outdoor Recreation and Tourism. http://dx.doi.org/10.1016/j.jort.2016.01.002i
Internationalization of adventure tourism necessitates monitoring of the demographic profile and behaviour of diversifying visitor segments. This paper compared domestic and international climbers descending from Mount Fuji over two seasons (2011-2012). Findings have implications for targeted risk reduction strategies.
Thomas Edward JONES, Kiyotatsu YAMAMOTO & Akihiro KOBAYASHI (2016). Investigating Climbers’ Awareness and Willingness to Pay a Donation: A Comparative Survey of Domestic and International Climber Segments at Mount Fuji. Journal of Environmental Information Science 44(5), 131-136.
After World Heritage Site inscription in 2013, a new pilot system was introduced at Mount Fuji encouraging climbers to donate ￥1000 towards improved environmental conservation. This paper reports the results of a questionnaire survey conducted in the 2013 season to compare the socio-economic characteristics, level of awareness and willingness to pay (WTP) the new donation between Japanese and international climbers.
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| Current Status of Research Progress |
Current Status of Research Progress
2: Research has progressed on the whole more than it was originally planned.
Reason
Two papers accepted for publication in peer-reviewed journals etc.
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| Strategy for Future Research Activity |
Present findings at three international conferences:-
1) Japan Geoscience Union Meeting 2016 www.jpgu.org/meeting_e2016/
2) 8th Conference on Monitoring and Management of Visitors in Recreation and Protected Areas (MMV) held in Novi Sad, Serbia, September 26-30, 2016.
3) Tourism Naturally Conference 2016 https://tnc2016.exordo.com
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| Causes of Carryover |
Some of Kaken grants were left, but all settled.
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| Expenditure Plan for Carryover Budget |
Some of Kaken grants were left, but all settled.
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Research Products
(4 results)
