Human resource development of communication professionals

2017 Fiscal Year Final Research Report

• Project/Area Number: 26780222
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Management
• Research Institution: Kyoto Sangyo University
• Principal Investigator: IBUKI Yusuke 京都産業大学, 経営学部, 准教授 (60410255)
• Project Period (FY): 2014-04-01 – 2018-03-31
• Keywords: コミュニケーション専門職 / 人材育成 / 高等教育 / 人材採用 / 資格制度

Outline of Final Research Achievements

In recent years, public relations is regarded as important function in Japanese society. The aim of this research is to clarify the current status, to point the problems, and to present the prescription for human resource development (higher education, recruiting and assignment, accreditation) of communication professionals.
The result is that we have difference in the current status of human resource development between Japan and US, because they have different human resource management system and intentionality for professionalism. If the human resource management system is "given," we have to develop unique human resource development system for communication professionals in Japan.

Free Research Field

広報・広告領域における経営戦略と人材育成