2016 Fiscal Year Final Research Report
The process of innovation diffusion from the viewpoint of personal network analysis
Project/Area Number |
26780230
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Research Category |
Grant-in-Aid for Young Scientists (B)
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Allocation Type | Multi-year Fund |
Research Field |
Management
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Research Institution | Kindai University |
Principal Investigator |
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Project Period (FY) |
2014-04-01 – 2017-03-31
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Keywords | イノベーションの普及 / 医薬品の普及 / パーソナル・ネットワーク / ネットワーク分析 |
Outline of Final Research Achievements |
The network of doctors as adopters of new medicines has an important influence in the diffusion process of innovation, namely, new medicines manufactured by pharmaceutical companies. In this research, I used network analysis to examine the personal network of doctors during the period of diffusion of new medicines and interpreted the results. Further, I investigated the MR(medical representative)’s activity by interviewing pharmaceutical companies.
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Free Research Field |
イノベーションの普及研究
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