2017 Fiscal Year Final Research Report
A Theoretical and Empirical Research on the Creation of Consumer Experiential Values
| Project/Area Number |
26780241
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Tokyo Keizai University |
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Principal Investigator |
Morioka Kosaku 東京経済大学, 経営学部, 准教授 (30609194)
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| Project Period (FY) |
2014-04-01 – 2018-03-31
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| Keywords | 経験価値の創造 / 消費者の知識 / 消費者のスキル |
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| Outline of Final Research Achievements |
This research aims to explain two research questions; how can customer experiential values be measured? / how customer experiential values be created and what do they influence? The results of the studies show that customer experiential values with a hierarchical structure are created by integrating customer knowledge and skills and also that these experiential values can be converted into the exchange values.
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| Free Research Field |
マーケティング
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