2016 Fiscal Year Final Research Report
Neuroscientific Model of Alternatives Influence in Consumer Decision Making Process
| Project/Area Number |
26780244
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
|
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| Research Institution | Hosei University |
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Principal Investigator |
|
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| Project Period (FY) |
2014-04-01 – 2017-03-31
|
| Keywords | 文脈効果 / 数理モデル |
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| Outline of Final Research Achievements |
In this study, we considered the influence of alternatives in the same product category or between some product categories, as a context of the consumer decision making, and built a mathematical model.
On the other hand, to clarify the differences of two context types(alternatives and background context which includes affections), we conducted some surveys to measure the effect of affections aroused by story marketing or by customer services.
From these considerations, we modified our neuroscientific model of consumer decision making process.
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| Free Research Field |
消費者心理・認知脳科学
|
