Construction of narrative persuasion process model regarding narrative transportation

2016 Fiscal Year Final Research Report

• Project/Area Number: 26780338
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Social psychology
• Research Institution: Shitennoji University
• Principal Investigator: Komori Megumi 四天王寺大学, 人文社会学部, 講師 (40706941)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 物語説得 / 物語 / 移入 / 態度

Outline of Final Research Achievements

This project aimed at clarifying the process of narrative persuasion, and conducted several experiments, surveys, and literature review. Present research has shown that the narrative persuasion is determined by the degree of narrative transportation (i.e. absorption into story world). By the literature review conducted in this project, it was found that narrative transportation affects reader's attitude by either changing their thought or emotion. Experimental investigation successfully showed the emotion-based attitude change, but failed at demonstrating thought-based attitude change. In addition, the attitude robustness of the narrative persuasion and the relationship between narrative persuasion and implicit attitude were also examined.

Free Research Field

社会心理学