Designed communication to intervene environmental contexts that induce risk behaviors of consumption

2016 Fiscal Year Final Research Report

• Project/Area Number: 26780350
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Social psychology
• Research Institution: Konan Women's University
• Principal Investigator: Ohtomo Shoji 甲南女子大学, 人間科学部, 准教授 (80455815)
• Research Collaborator: Midden Cees Technische Universiteit Eindhoven, Full Professor emeritus ; HIROSE Yukio 関西大学, 社会安全学部, 教授 ; KUSUMI Takashi 京都大学, 大学院教育学研究科, 教授
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 行動変容 / 消費行動 / 節電行動 / 健康行動 / 買い控え行動 / プライミング / スティグマ / フィールド研究

Outline of Final Research Achievements

The research project studied the new communication design to intervene the behavioral contexts that induce risk behaviors of consumption. The research implemented field experiments that changed energy saving behavior, unhealthy eating behavior and conservative buying. Results indicated that environmental cues induced unwanted behaviors and context changes by goal priming or prompt reduced the behaviors. The project suggests a new intervention approach that psychological designed cues modify the influences of behavioral context.

Free Research Field

リスク心理学