A damage estimation model applying a damage boundary curve and considering the purchasing behaviour of consumers

2016 Fiscal Year Final Research Report

• Project/Area Number: 26850160
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Agricultural environmental engineering/Agricultural information engineering
• Research Institution: National Agriculture and Food Research Organization
• Principal Investigator: Kitazawa Hiroaki 国立研究開発法人農業・食品産業技術総合研究機構, 食品研究部門 食品加工流通研究領域, 主任研究員 (20455306)
• Research Collaborator: KYUTOKU Yasushi 中央大学, 研究開発機構, 准教授 (70569706) ; DAN Ippeita 中央大学, 理工学部, 教授 (20399380)
• Project Period (FY): 2014-04-01 – 2017-03-31
• Keywords: 損傷限界曲線 / 青果物 / 損傷 / 購買行動 / 衝撃

Outline of Final Research Achievements

It is difficult to define damage to fresh produce compared to damage to industrial products. We consider the purchasing behaviour of consumers, such as whether they would like to purchase a fresh produce product, in defining damage to fresh produce. Thus, this study, which uses apples as the fresh product, surveyed the relationship between the damaged areas resulting from several shock conditions and the price that consumers thought reasonable. The results showed that the price that the consumers judged to be reasonable did not change markedly even if the damage area increased to a certain degree. This finding contributes to optimizing cushioning packaging and/or to establishing a reasonable price for fresh produce.

Free Research Field

農業環境・情報工学