Consideration of the visualization index for environment relation with the consumer behavior-Carbon Foot Print of Products

2017 Fiscal Year Final Research Report

• Project/Area Number: 26870638
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Environmental engineering and reduction of environmental burden; Environmental policy and social systems
• Research Institution: Musashino University
• Principal Investigator: HIRAYU Naoko 武蔵野大学, 経済学部, 准教授 (10590705)
• Project Period (FY): 2014-04-01 – 2018-03-31
• Keywords: 環境見える化指標 / 消費者行動 / 意識と行動 / アンケート調査 / 環境ラベル / 環境配慮行動 / 低炭素社会

Outline of Final Research Achievements

While pro-environmental behavior is important in solving and mitigating environmental problems, it is believed in many cases that consumers’ “awareness” and “behavior” do not coincide. Therefore, in this research, I arranged theoretical models concerning the determinants of pro-environmental behavior developed in the field of social psychology. Furthermore, I designed and administered consumer questionnaires. I focused on Carbon Foot Print (CFP), one of the visualization indexes about environment. Using these questionnaires, I clarified positioning of CFP for consumers and grasped the recognition of the various attributes about CFP. I conducted a research intended to explain factors that induce pro-environmental behavior leading to the reduction of environmental load.

Free Research Field

環境経済学