Empirical Research About Tourist Engagement Management for Building a Regional Image in the Information Society

2015 Fiscal Year Final Research Report

• Project/Area Number: 26870748
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Tourism Studies; Management
• Research Institution: Otemae University
• Principal Investigator: TANIMURA KANAME 大手前大学, メディア・芸術学部, 准教授 (20579528)
• Project Period (FY): 2014-04-01 – 2016-03-31
• Keywords: アニメ聖地巡礼 / コンテンツツーリズム / ファン文化 / 場所性 / メディアコミュニケーション / 地域活性化 / 郊外 / 無印の地域

Outline of Final Research Achievements

This study focuses on tourist behavior which is called "Anime Pilgrimage", and residents' consciousness on the relevant region. Through their survey, it is attempted to clarify how regional image built by anime fans change placeness on suburbs. As a result of interview survey, it is found that local residents perceived what image of their residential areas was "No Brand Region" and thereby the change of placeness was accepted positively. In addition, it is clarified how anime fans contained acceptedness from "Anime Pilgrimage".

Free Research Field

情報社会学