1988 Fiscal Year Final Research Report Summary
A Comparative Study on The Law of Advertising
| Project/Area Number |
61520018
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| Research Category |
Grant-in-Aid for General Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Research Field |
Civil law
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| Research Institution | Ritsumeikan University |
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Principal Investigator |
NAGAO Jisuke Ritsumeikan University, Faculty of Laws, professor, 法学部, 教授 (90014430)
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| Project Period (FY) |
1986 – 1987
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| Keywords | Advertising / Advertiser / Media / Law / Contract / Duty of Agency |
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| Research Abstract |
The legal problems on the contract about advertisement and the legal regulation against false advertisement were dealt with the Project.
The main subjects are as follows.
1 Legal relation of the false advertising in U.S.A and European countries.
2 Legal relation of the contracts about advertisemant between the advertiser and the advertising agent in Japan.
3 Legal relation of the contracts for the sponsorship in T.V. network under a case of Japanese court.
4 Legal problem on the formation of contract, billing the advertising cost, obligation of advertising agent, copyright etc., between the media especially newspaper company and the advertising agent in Japan.
5 Self-restraint by media against false advertisement in Japan.
6 Japanese caes law on torts by the advertiser, the advertising agent and the media.
7 Testimonial advertisement and consumer protectom in Japanese civil law.
8 Mail-order selling and protection of the customer on privacy.
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