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INDUSTRIAL APPROACH SUTDY ON CHANGING STRUCTURE OF FOOD INDUSTRY AND ITS MARKETING AND PRODUCERS RESPONSES

Research Project

Project/Area Number 11460100
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Agro-economics
Research InstitutionUNIVERSITY OF TSUKUBA

Principal Investigator

NAGAKI Masakazu  U. OF TSUKUBA, INSTITUTE OF AGR. & FORESTRY, PROFESSOR, 農林学系, 教授 (90003144)

Co-Investigator(Kenkyū-buntansha) KIDACHI Manao  CYUOU YUNIVERSITY, FACULTY OF COMMERCE, PROFESSOR, 商学部, 教授 (10224982)
NOUGUCHI Ruriko  U. OF TSUKUBA, INSTITUTE OF AGR. & FORESTRY, ASSOCIATE PROFESSOR, 農林学系, 助教授 (00323246)
SHIGENO Ryuichi  U. OF TSUKUBA, INSTITUTE OF AGR. & FORESTRY, ASSOCIATE PROFESSOR, 農林学系, 助教授 (60292512)
松下 秀介  中央農業総合研究センター, 主任研究官
川村 保  岩手大学, 農学部, 助教授 (20177736)
広政 幸生  明治大学, 農学部, 助教授 (00173295)
長谷部 正  東北大学, 農学部, 教授 (10125635)
坪井 伸広  筑波大学, 農林学系, 教授 (50311593)
Project Period (FY) 1999 – 2001
Project Status Completed (Fiscal Year 2001)
Budget Amount *help
¥9,300,000 (Direct Cost: ¥9,300,000)
Fiscal Year 2001: ¥2,600,000 (Direct Cost: ¥2,600,000)
Fiscal Year 2000: ¥1,500,000 (Direct Cost: ¥1,500,000)
Fiscal Year 1999: ¥5,200,000 (Direct Cost: ¥5,200,000)
KeywordsFood Industry / Food Marketing / Food Securiy / Conmmodity Identification System / Industrial Organization / Genetically Modified Food Products / 遺伝子組替農産物 / 遺伝子組換え食品 / 伝統食品 / 消費者選好
Research Abstract

Domestic research activities
The final tuning and the subject allotment among investigators had been confirmed at the begging stage since this year would be final year. Domestic field works were limited to a small scale and supplement lily.
Oversee exchange and investigation activities
Since we found a similar development process in food marketing system in South Korea, we conducted "Japan-South Korea joint symposium" in Seoul. Not only scientists but also many of business world people in Korea were participated. Through the communication in this symposium and field tour, we shared recognition about the importance and roles of market information concerning to merchandising and the introduction of logistics as a set for handling differentiated products in stable and efficient mass-marketing system.
Major research results are as follows
We employed the industrial organization analysis method. Current food industry is being re-organized by the leadership of retailers such as supermarkets, convenient stores, and several types of the direct retail business of producers. Chained Restaurants are also playing principal roles in re-organizing the food supply chain.
It was found that "the food safety" is viewed by consumers as one of the principal product qualities and indispensable commodity attributes. Therefore, the food safety should be regarded by producers and processors as one of important sources of value-adding. Our study contributed to the economic theory where food safety is focused.
More direct quantitative analysis of consumer behavior concerning the attitudes of commodity purchases had done with using consumer monitoring data so-called "Home Scanning Data", which are recently became available.
We continue further works for preparing publication as a book which is scheduled to be completed before the end on June 2002.

Report

(4 results)
  • 2001 Annual Research Report   Final Research Report Summary
  • 2000 Annual Research Report
  • 1999 Annual Research Report
  • Research Products

    (26 results)

All Other

All Publications (26 results)

  • [Publications] 永木正和他(共): "地域活性化試作における地ビール事業の位置づけと課題"農業経営研究. 第39巻1号. 87-90 (2001)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] 永木正和: "新補給金制度と酪農経営-懸念事項とその打開策を探る-"酪農ジャーナル. 第54号3号. 12-16 (2001)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] 川村 保: "加工食品のブランドレベルでの需要分析"農業経済研究. 第71巻1号. 28-36 (1999)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] 田村 馨: "ITで流通システムはどう変革するか-IT革命の批判的検討"農業と経済. 第67巻4号. 20-27 (2001)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] 松田友義: "エレクトロニック・マーケットにおける高価格"経営情報学会誌. 第9巻2号. 35-47 (2000)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] 茂野隆一: "環境変化と農協のガバナンス構造"協同組合研究. 第20巻2号. 1-7 (2001)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] M. Nagaki: "Roles of Local Brewers as a Rural Industry"Journal of Farm Management Economics. Vol.39-No.1. 87-90 (2001)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] M. Nagaki: "New Income Subsidy Program to Dairy Farm and Impacts to Market Supply"Dairy Jounal. Vol.54-No.3. 12-16 (2001)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] T. Kawamura: "Bland-stage Demand Analysis for Processing Materials"Jounal of Rural Economics. Vol.71-No.1. 28-36 (1999)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] H. Tamura: "How IT Affected to Food Marketing System"Agriculture and Economics. Vol.67-No.4. 20-27 (2001)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] T. Matsuda: "The "e-commerce" and Price Formation"Journal of Management Information Science. Vol.9-No.2. 35-47 (2000)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] R. Shigeno: "Environmental Changes and Governance Structure of Agr. Coops"Journal of Cooperative Study. Vol.20-No.2. 1-7 (2001)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2001 Final Research Report Summary
  • [Publications] 永木正和, 他(共): "地域活性化試作における地ビール事業の位置づけと課題"農業経営研究. 第39巻1号. 87-90 (2001)

    • Related Report
      2001 Annual Research Report
  • [Publications] 永木正和: "新補給金制度と酪農経営-懸念事項とその打開策を探る-"酪農ジャーナル. 第54巻3号. 12-16 (2001)

    • Related Report
      2001 Annual Research Report
  • [Publications] 川村 保: "加工食品のブランドレベルでの需要分析"農業経済研究. 第71巻1号. 28-36 (1999)

    • Related Report
      2001 Annual Research Report
  • [Publications] 田村 馨: "ITで流通システムはどう変革するか--IT革命の批判的検討"農業と経済. 第67巻4号. 20-27 (2001)

    • Related Report
      2001 Annual Research Report
  • [Publications] 松田友義: "エレクトロニック・マーケットにおける高価格"経営情報学会誌. 第9巻2号. 35-47 (2000)

    • Related Report
      2001 Annual Research Report
  • [Publications] 茂野隆一: "環境変化と農協のガバナンス構造"協同組合研究. 第20巻2号. 1-7 (2001)

    • Related Report
      2001 Annual Research Report
  • [Publications] 永木正和: "農業サイドからの情報発信-GMOの市場出回りをめぐって-"農業統計調査. 50(4). 13-21 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] 永木正和: "グローバル・スタンダードと地域農業戦略"農業と経済. 67(2). 31-40 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] 永木正和: "規制緩和後のビール産業と地ビールの展開"農業経済研究 別冊:大会報告論文集. 38(4)(3月発行予定). (2001)

    • Related Report
      2000 Annual Research Report
  • [Publications] 永木正和: "変革期の酪農産業-どう判断するか脱農の今後-"DAIRYMAN. 50(4). 20-21 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] 松田友義: "インターネットに農産物販売"農産物流通技術年報. 142-151 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] 茂野隆一: "食品産業にとって国産農産物の魅力は何か-納豆を事例にして-"農産と経済. 66(9). 24-28 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] 川村 保: "加工食品のブランドレベルでの需要分析"農業経済研究. 71(1). 28-36 (1999)

    • Related Report
      1999 Annual Research Report
  • [Publications] 茂野 隆一: "農業労働供給における農家世帯員の相互関係"筑波大学農林経済研究. 17. 1-18 (2000)

    • Related Report
      1999 Annual Research Report

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Published: 1999-04-01   Modified: 2016-04-21  

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