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TV stereotyping : Acts and images of foreign characters

Research Project

Project/Area Number 14510166
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field 教育・社会系心理学
Research InstitutionKeio University

Principal Investigator

HAGIWARA Shigeru  Keio University, Institute for Media and Communications Research, Professor, メディア・コミュニケーション研究所, 教授 (70134343)

Co-Investigator(Kenkyū-buntansha) SAGARA Junko  Seitoku University, Faculty of Humanities, Department of Child Studies, Assistant Professor, 人文学部, 専任講師 (20323868)
ARIA Akie  Heisei International University, Faculty of Law, Assistant Professor, 法学部, 専任講師 (10327124)
KUNIHIRO Yoko  Musashi University, Faculty of Sociology, Department of Socio-Media Studies, Professor, 社会学部, 教授 (10308017)
KAMISE Yumiko  Edogawa University, College of Sociology, Department of Sociology and Human Studies, Associate Professor, 社会学部, 助教授 (20256473)
Project Period (FY) 2002 – 2003
Project Status Completed (Fiscal Year 2003)
Budget Amount *help
¥3,200,000 (Direct Cost: ¥3,200,000)
Fiscal Year 2003: ¥1,400,000 (Direct Cost: ¥1,400,000)
Fiscal Year 2002: ¥1,800,000 (Direct Cost: ¥1,800,000)
Keywordsstereotype / stereotyping / foreign cultures / foreigners / content analysis / variety show / news coverage / TV commercials / テレビCM / 外国イメージ / 番組視聴効果 / FIFAワールドカップ / ここがヘンだよ日本人 / 外国人イメージ / メディア・イベント
Research Abstract

In order to examine the process of TV stereotyping with the focus on representations of foreigners and foreign cultures, three lines of research based on the combination of content analyses of selected television programs and questionnaire surveys were conducted using different genres of TV broadcasts. Firstly, speech and conduct of foreign participants as well as topics of discussion in a prime-time variety show, Koko ga hendayo Nihonjin broadcast from October 1998 to March 2002, were thoroughly analyzed. It was shown that, of the 4 cultures most frequently depicted in the program, viewers' perceptions of Africa were most significantly affected, relative to more familiar countries such as the United States, China, and Korea. Secondly, television news coverage of nations and individual participants in 2002 FIFA World Cup was-measured for a period of May 23-July 5, 2002 to confirm that Korea, the co-host of the game, topped the list of foreign nations in terms of the length of coverage. Survey results, conducted before and after the game, showed that images of Koreans were greatly changed, especially their emotional images such as "assertive" and "aggressive" intensified, through the tournament period. Thirdly, TV commercials in the first week of June 2003 were analyzed to show that Western images were still prevalent and the recent increase in the usage of English phrase as catch line was also noted.

Report

(3 results)
  • 2003 Annual Research Report   Final Research Report Summary
  • 2002 Annual Research Report
  • Research Products

    (36 results)

All Other

All Publications (36 results)

  • [Publications] 萩原 滋: "『ここがヘンだよ日本人』:分析枠組と番組の特質"メディア・コミュニケーション. 53. 5-27 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 国広陽子: "現代日本のジェンダー変容と『ここがヘンだよ日本人』"メディア・コミュニケーション. 53. 29-48 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 有馬明恵, 山本明: "『ここがヘンだよ日本人』で描かれた日本人ステレオタイプの分析"メディア・コミュニケーション. 53. 49-64 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 金鉉哲: "『ここがヘンだよ日本人』で描かれた女子高生のイメージ分析"メディア・コミュニケーション. 53. 65-76 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 大坪寛子, 相良順子, 萩原 滋: "調査結果に見る『ここがヘンだよ日本人』の視聴者像と番組視聴効果"メディア・コミュニケーション. 53. 77-96 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 上瀬由美子, 萩原 滋: "ワールドカップによる外国・外国人イメージの変化"メディア・コミュニケーション. 53. 97-114 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 渋谷明子, 萩原 滋: "『ここがヘンだよ日本人』で描かれた外国イメージ"人間と社会の探求. 56. 1-19 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 萩原 滋: "日本のテレビ広告に現れる外国イメージの動向"メディア・コミュニケーション. 54. 5-26 (2004)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 国広 陽子: "テレビCMにみる日本人の自意識-単一民族社会の神話と「外国人」カテゴリーをめぐって-"メディア・コミュニケーション. 54. 27-42 (2004)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 有馬 明恵: "日本のテレビ・コマーシャルにみる異文化変容-ヘアケア関連CMの分析を中心に-"メディア・コミュニケーション. 54. 43-57 (2004)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 相良順子, 萩原 滋: "メディアと子どもの外国イメージ-小中高校生を対象とした発達的研究-"メディア・コミュニケーション. 54. 59-73 (2004)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 大坪寛子, 萩原 滋: "『ここがヘンだよ日本人』(TBS系)の番組視聴効果の持続性の検討"メディア・コミュニケーション. 54. 75-93 (2004)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Hagiwara, Shigeru: ""Kokoga hendayo nihonjin (This is a strange country you Japanese live in)" : Analytical framework and outlines of the program."Keio Media and Communications Research. 53. 5-27 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Kunihiro, Yoko: "Stereotyping of gender in "Kokoga hendayo nihonjin""Keio Media and Communications Research. 53. 28-48 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Arima, Akie, et al.: "Stereotyping of Japanese : An analysis of "Kokoga hendayo nihonjin""Keio Media and Communications Research. 53. 49-64 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Kim, Hyun Cheol: "Analysis of the images of 'high school girls' in "Kokoga hendayo nihonjin"."Keio Media and Communications Research. 53. 65-76 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Ohtsubo, Hiroko, et al.: "Effects and viewer characteristics of "Kokoga hendayo nihonjin" : A report of the survey results."Keio Media and Communications Research. 53. 77-96 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Kamise, Yumiko, et al.: "Have the images of foreign countries and peoples changed through 2002 FIFA World Cup?"Keio Media and Communications Research. 53. 97-114 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Shibuya, Akiko, et al.: "Images of "foreigners" represented in a TV program series, "Kokoga hendayo nihonjin"."Inquiries into Humans and Societies. 56. 1-19 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Hagiwara, Shigeru: "Trends of foreign images appeared in Japanese TV commercials."Keio Media and Communications Research. 54. 5-26 (2004)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Kunihiro, Yoko: "A single skin color? Representation of Japanese homogeneity in television commercials."Keio Media and Communications Research. 54. 27-42 (2004)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Arima, Akie: "Westernization of Japanese hair : Voluntary acculturation in Japanese television commercials."Keio Media and Communications Research. 54. 43-57 (2004)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Sagas, Junko, et al.: "Media and children's images of foreign countries."Keio Media and Communications Research. 54. 59-73 (2004)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Ohtsubo, Hiroko, et al.: "Durability of the effects of "Kokoga hendayo nihonjin"."Keio Media and Communications Research. 54. 75-93 (2004)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 渋谷明子, 萩原 滋: "『ここがヘンだよ日本人』で描かれた外国イメージ"人間と社会の探求. 56. 1-19 (2003)

    • Related Report
      2003 Annual Research Report
  • [Publications] 萩原 滋: "日本のテレビ広告に現れる外国イメージの動向"メディア・コミュニケーション. 54. 5-26 (2004)

    • Related Report
      2003 Annual Research Report
  • [Publications] 国広 陽子: "テレビCMにみる日本人の自意識-単一民族社会の神話と「外国人」カテゴリーをめぐって"メディア・コミュニケーション. 54. 27-42 (2004)

    • Related Report
      2003 Annual Research Report
  • [Publications] 有馬 明恵: "日本のテレビ・コマーシャルにみる異文化変容-ヘアケア関連CMの分析を中心に-"メディア・コミュニケーション. 54. 43-57 (2004)

    • Related Report
      2003 Annual Research Report
  • [Publications] 相良順子, 萩原 滋: "メディアと子どもの外国イメージ-小中高校生を対象とした発達的研究-"メディア・コミュニケーション. 54. 59-73 (2004)

    • Related Report
      2003 Annual Research Report
  • [Publications] 大坪寛子, 萩原 滋: "『ここがヘンだよ日本人』(TBS系)の番組視聴効果の持続性の検討"メディア・コミュニケーション. 54. 75-93 (2004)

    • Related Report
      2003 Annual Research Report
  • [Publications] 萩原 滋: "『ここがヘンだよ日本人』:分析枠組と番組の特質"メディア・コミュニケーション. 53. 5-27 (2003)

    • Related Report
      2002 Annual Research Report
  • [Publications] 国広 陽子: "現代日本のジェンダー変容と『ここがヘンだよ日本人』"メディア・コミュニケーション. 53. 29-48 (2003)

    • Related Report
      2002 Annual Research Report
  • [Publications] 有馬明恵, 山本 明: "『ここがヘンだよ日本人』で描かれた日本人ステレオタイプの分析"メディア・コミュニケーション. 53. 49-64 (2003)

    • Related Report
      2002 Annual Research Report
  • [Publications] 金 鉉哲: "『ここがヘンだよ日本人』で描かれた女子高生のイメージ分析"メディア・コミュニケーション. 53. 65-76 (2003)

    • Related Report
      2002 Annual Research Report
  • [Publications] 大坪 寛子, 相良 順子, 萩原 滋: "調査結果に見る『ここがヘンだよ日本人』の視聴者像と番組視聴効果"メディア・コミュニケーション. 53. 77-96 (2003)

    • Related Report
      2002 Annual Research Report
  • [Publications] 上瀬 由美子, 萩原 滋: "ワールドカップによる外国・外国人イメージの変化"メディア・コミュニケーション. 53. 97-114 (2003)

    • Related Report
      2002 Annual Research Report

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Published: 2002-04-01   Modified: 2016-04-21  

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