| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
The research identified the effects of sales promotion methods such as revenue management, loyalty program, reputation management on the building of customer relationship in the capacity constrained service industries from the viewpoint of management accounting.
This research identified the integrated framework for executing price management and reputation management simultaneously, and pointed out the importance of management control design.
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