| Budget Amount *help |
¥4,940,000 (Direct Cost: ¥3,800,000、Indirect Cost: ¥1,140,000)
Fiscal Year 2018: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2017: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Outline of Final Research Achievements |
In this study, we examined the existence of hypothetical bias in the economic evaluation of food safety and clarified its magnitude. Specifically, the willingness of consumers to pay for non-GMO feed milk and feed milk without and without antibiotics was evaluated using Random nth price auction. In addition, we conducted a comparative experiment between the group that introduced measures to suppress virtual bias (Cheap Talk & Promise) and the group that did not, and measured the magnitude of virtual bias.
As a result of the measurement, it was confirmed that there was a hypothetical bias of 6% for non-GMO milk and 26% for antibiotic-free diet. From this result, it became clear that a hypothetical bias is generated especially for added value excluding unknown danger.
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