An international comparative study about the relationship between customer orientation and innovation performance in new venture and big companies
| Project/Area Number |
17330100
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kansai University |
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Principal Investigator |
KAWAKAMI Tomoko Kansai University, Faculty of Commerce, Associate Professor (10330169)
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| Project Period (FY) |
2005 – 2007
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| Project Status |
Completed (Fiscal Year 2007)
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| Budget Amount *help |
¥10,020,000 (Direct Cost: ¥9,300,000、Indirect Cost: ¥720,000)
Fiscal Year 2007: ¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2006: ¥3,700,000 (Direct Cost: ¥3,700,000)
Fiscal Year 2005: ¥3,200,000 (Direct Cost: ¥3,200,000)
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| Keywords | New venture companies / Innovation / Customer orientation / International Comparative Study / 成功要因 |
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| Research Abstract |
To investigate the relationships between the antecedents of market information use and new venture performance, questionnaire surveys were conducted in three countries (the United States, China and Japan) in 2007. As a result, 247 Japanese new ventures (184 makers and 63 service companies), 222 Chinese new ventures, and 143 US new ventures responded to our survey. These were satisfactory numbers to do statistical analyses.
As we performed this international comparative questionnaire survey in three countries including at least two follow-ups, it took us until October 2007 to finish up all the procedures of data collection. After we completed the data collection process, we concentrated on data analyses and writing papers. We finally submitted four papers to top international journals, and American Marketing Association 2008 Summer Educators Conference.
These papers discuss about such topics as "the relationships between knowledge redundancy, market information use, and new venture performance in Japanese new ventures," "Market sensing abilities and new venture performance in Japanese new ventures," "International comparative study about the relationship between organizational formalization, market information use and new venture performance in the US, China and Japan," and "Market orientation in Chinese new ventures from founders perspective."
We believe that the empirical study about market information use in new ventures is highly innovative in this research field. Moreover, since we have performed international comparative study in three countries, we consider that our research has significant contribution to the existing literature both theoretically and practically.
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Report
(4 results)
Research Products
(9 results)
