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Roles of Global Media and National Strategies in Public Diplomacy

Research Project

Project/Area Number 17402014
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section海外学術
Research Field International relations
Research InstitutionHiroshima City University

Principal Investigator

YASUHIRO Inoue  Hiroshima City University, International Studies, Professor (50347613)

Project Period (FY) 2005 – 2007
Project Status Completed (Fiscal Year 2007)
Budget Amount *help
¥4,240,000 (Direct Cost: ¥4,000,000、Indirect Cost: ¥240,000)
Fiscal Year 2007: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2006: ¥1,400,000 (Direct Cost: ¥1,400,000)
Fiscal Year 2005: ¥1,800,000 (Direct Cost: ¥1,800,000)
KeywordsPublic diplomacy / diplomacy / PR diplomacy / media / political communication / international relations / global media / news
Research Abstract

I conducted research/interviewing on foreign and diplomatic organizations such as Department of Public Diplomacy at Japanese Foreign Ministry, British Government (Cabinet Office and Foreign and Commonwealth Office, FCO), FCO's think-tank (Foreign Policy Centre), US Embassy at Tokyo, and global media organizations such as BBC in London and Al Arabia at Dubai. It is found that US and UK government and their staff members firmly understand the end of the traditional diplomacy which means that diplomacy is administered and decided exclusively by diplomats and politicians in closed doors. Important factors are (1) roles of global media such as CNN and BBC, (2) popular cultures impacts on foreign image building. In addition, these factors directly affect politicians and diplomats decision-making and sometimes lead the way they administer diplomacy. However, it is found that Japanese Foreign Ministry's evaluation of public diplomacy seems to be just flattery. A nation's prestige and mightiness are not determined just by economic development and military power. This research proposes that a nation must work hard on national branding as well as public diplomacy.

Report

(4 results)
  • 2007 Annual Research Report   Final Research Report Summary
  • 2006 Annual Research Report
  • 2005 Annual Research Report
  • Research Products

    (4 results)

All 2008 2007

All Journal Article (1 results) Book (3 results)

  • [Journal Article] Public Diplomacy, Foreign Images, and International public opinions : Foreign Policy Making2008

    • Author(s)
      Inoue, Yasuhiro
    • Journal Title

      News Coverage and People's Images of Foreign Countries(Ito Youichi, Ed.)(Keio University Press)

      Pages: 265-284

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Book] ニュース報道と市民の対外国意識2008

    • Author(s)
      伊藤 陽一、河野 武司編著
    • Total Pages
      291
    • Publisher
      慶應義塾大学出版会
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2007 Final Research Report Summary
  • [Book] 『ニュース報道と市民の対外国意識』2008

    • Author(s)
      伊藤 陽一・河野 武司編著
    • Total Pages
      291
    • Publisher
      慶應義塾大学出版会
    • Related Report
      2007 Annual Research Report
  • [Book] 文化の国際流通と市民意識2007

    • Author(s)
      伊藤陽一・編著
    • Total Pages
      223
    • Publisher
      慶應義塾大学出版会
    • Related Report
      2006 Annual Research Report

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Published: 2005-04-01   Modified: 2016-04-21  

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