CRM and the Internet : Evaluation of Customer Segmentation Algorithms and Analysis of Browsing Behavior

• Project/Area Number: 17510114
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Social systems engineering/Safety system
• Research Institution: University of Tsukuba
• Principal Investigator: SUMITA Ushio University of Tsukuba, 大学院・システム情報工学研究科, 教授 (10236044)
• Project Period (FY): 2005 – 2008
• Project Status: Completed (Fiscal Year 2008)
• Budget Amount: ¥3,870,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥270,000); Fiscal Year 2008: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000); Fiscal Year 2007: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000); Fiscal Year 2006: ¥600,000 (Direct Cost: ¥600,000); Fiscal Year 2005: ¥2,100,000 (Direct Cost: ¥2,100,000)
• Keywords: マーケティング / CRM / 識別手法 / 市場ライフサイクル / 顧客ロイヤルティ / 確率的数値解法 / EC(e-Commerce)サイト / リアルタイム / リコメンデーションエンジン / アクセスログデータ / 重要顧客 / リコール / 精度

Research Abstract

顧客層をより精密に類型化し、購買前段階行動を反映する新たなマルコフ・モデルを確立した。ほぼ完璧な形で現実データに対する適応性を実現すると同時に、パラメーターの推定値そのものによって、顧客行動やブランド力を構造的に把握することを可能にした。本研究は、2005年度データ解析コンペティション社会人の部、最優秀賞(第1位)を受賞。さらに、2006年度日本オペレーションズ・リサーチ学会事例研究賞も受賞した。

Research Products

• [Journal Article] Development of Computational Algorithms for Evaluating Option Prices Associated with Squared-Root Volatility Processes (2009)
  • Author(s): Hideyuki Takada, Ushio Sumita and Jin Hui
  • Journal Title: Methodology and Computing in Applied Probability (掲載決定)
  • NAID: 120007131450
  • Peer Reviewed
• [Journal Article] Dynamic Analysis of a Reward Process Defined on a Cyclic Renewal Process with Applications to Preventive Maintenance Problems (2009)
  • Author(s): Ushio Sumita and Kazuki TakahaShi
  • Journal Title: Journal of Operations Research Society of Japan (掲載決定)
  • NAID: 110007356609
  • Peer Reviewed
• [Journal Article] Optimal Threshold Analysis of Segmentation Methods for Identifying Target Customers (2008)
  • Author(s): Mizuno. M, Saji. A, Sumita. U and Suzuki. H
  • Journal Title: European Journal of Operational Research Vol.186, Issue1 Pages: 358-379
  • Peer Reviewed
• [Journal Article] Optimal Threshold Analysis of Segmentation Methods for Identifying Target Customers (2008)
  • Author(s): Makoto Mizuno, Akira Saji, Ulshio Sumita, And Hideo Suzuki
  • Journal Title: European Journal of Operational Research 186 Pages: 358-379
  • Peer Reviewed
• [Journal Article] マクローミクロ統合に基づく不動産賃料推定モデルの開発 (2008)
  • Author(s): 金春愛、黄嘉平,住田潮,盧紹南
  • Journal Title: ジヤレフジヤーナル 3 Pages: 12-25
  • Peer Reviewed
• [Journal Article] Analysis of a Multivariate Counting Process Generated from an Age-dependent Non-homogeneous Poisson Process Defined on a Finite Semi-Markov Process (2008)
  • Author(s): Ushio Sumita and Jia-Ping Huang
  • Journal Title: Proceedings of International Workshop onApplied Probability CD(CD出版のためページ番号無し)
  • Peer Reviewed
• [Journal Article] Dynamic Analysis of A Class of Spatially Homogenous Skip-Free Semi-Markov Processes (2008)
  • Author(s): Ushio Sumita and Atsushi Namikawa
  • Journal Title: Proceedings of International Workshop on Applied Probability CD(CD出版のためページ番号無し)
  • Peer Reviewed
• [Journal Article] Analysis of Effective Service Time under MMPP Service Interruptions with State Dependent Interruption Periods (2008)
  • Author(s): Ushio Sumita and Kazuki Takahashi
  • Journal Title: Proceedings of International Workshop on Applied Probability CD(CD出版のためページ番号無し)
  • Peer Reviewed
• [Journal Article] On Relationship between Ergodic Sojourn Time and Ergodic Residual Exit Time for Semi-Markov Processes (2008)
  • Author(s): Ushio Sumita and Jun Yoshii
  • Journal Title: Proceedings of International Workshop on Applied Probability CD(CD出版のためページ番号無し)
  • Peer Reviewed
• [Journal Article] Analysis of a Correlated Multivariate Shock Model Generated from a Renewal Sequence (2008)
  • Author(s): Ushio Sumita and Jinshui Zuo
  • Journal Title: Proceedings of International Workshop on Applied Probability CD(CD出版のためページ番号無し)
  • Peer Reviewed
• [Journal Article] 音楽CD市場におけるブランド力の構造分析 (2007)
  • Author(s): 住田潮, 斉藤晃一, 高橋一樹, 小池雄平, 菅谷健人
  • Journal Title: オペレーションズ・リサーチ 52巻, 2号 Pages: 69-78
  • NAID: 110006164713
  • Peer Reviewed
• [Journal Article] A New Approach for Computing Option Prices of the Hull-White Type with Stepwise Reversion Function (2007)
  • Author(s): H. Jin, J. Gotoh, and Ushio Sumita
  • Journal Title: the Journal of Derivatives Vol.15 Pages: 67-85
  • Peer Reviewed
• [Journal Article] ゛Impact of Skeleton Imports on Hollowing Out Production Bases Outside Japan,″, Singapore, December 2-5, 2007 (2007)
  • Author(s): Sumita, Ushio and Rina Isogai
  • Journal Title: Proceedings of International Conference of Industrial Engineering and Engineering Management 2007 DVD
  • Peer Reviewed
• [Journal Article] 音楽CD市場におけるブランド力の構造分析 (2007)
  • Author(s): 住田潮, 斉藤晃一, 高橋一樹, 小池雄平, 菅谷健人
  • Journal Title: オペレーションズリサーチ Vol.52 Pages: 69-78
  • NAID: 110006164713
• [Journal Article] Stochastic Analysis of Number of Corporations in a Market Derived from Strategic Policies of Individual Corporations for Market Entry and Retreat (2006)
  • Author(s): Sumita. U, Ise. T and Yonezawa. K
  • Journal Title: Journal of Operations Research Society of Japan Vol.46, No.1 Pages: 1-18
  • NAID: 110004436652
  • Peer Reviewed
• [Journal Article] Stochastic Analysis of Number of Corporations in a Market Derived from Strategic Policies of Individual Corporations for Market Entry and Retreat (2006)
  • Author(s): U.Sumita, T.Ise, K.Yonezawa
  • Journal Title: Journal of Operations Research Society of Japan Vol.49 Pages: 1-18
  • NAID: 110004436652
• [Journal Article] Numerical Exploration of Dynamic Behavior of Ornstein-Uhlenbeck Processes via Ehrenfest Process Approximation (2006)
  • Author(s): U.Sumita, J.Gotoh, H.Jin
  • Journal Title: Journal of Operations Research Society of Japan Vol.49 Pages: 256-278
  • NAID: 110003481655
• [Journal Article] リアル・オプション・アプローチに基づくプロジェクト最適投資戦略の構造解析 (2006)
  • Author(s): 住田 潮, 伊勢恒久
  • Journal Title: ジャレフ・ジャーナル2006:不動産金融工学の展開 1 Pages: 189-220
• [Presentation] Development of e-Marketing Contract Structure Based on Consumer-Generated Contents and Its Optimal Strategy (2009)
  • Author(s): Ushio Sumita and Rina Isogai
  • Organizer: The 2009 Winter Conference on Business Intelligence
  • Place of Presentation: U.S.A
  • Year and Date: 2009-02-27
• [Presentation] Development of e-Marketing Contract Structure Based on ConsuMer-Generated Contents and Its Optimal Strategy、他 (2009)
  • Author(s): Ushio Sumita and Rina Isogai
  • Organizer: The 2009 Winter Conference on Business Intelligence
  • Place of Presentation: U.S.A
  • Year and Date: 2009-02-27
• [Presentation] Analysis of Effective Service Time under MMPP Service, Interruptions with State Dependent Interruption Periods (2008)
  • Author(s): Ushio Sumita and Kazuki Takahashi
  • Organizer: International Workshop on Applied Probability
  • Place of Presentation: France
  • Year and Date: 2008-07-10
• [Presentation] Analysis of a Correlated Multivariate Shock Model Generated from a Renewal Sequence (2008)
  • Author(s): Ushio Sumita and Jinshui Zuo
  • Organizer: International Workshop on Applied Probability
  • Place of Presentation: France
  • Year and Date: 2008-07-08
• [Presentation] Analysis of a Multivariate Counting Process Generated from an Age-dependent Non-homogeneous Poisson Process Defined on a Finite Semi-Markov Process (2008)
  • Author(s): Ushio Sumita and Jia-Ping Huang
  • Organizer: International Workshop on Applied Probability
  • Place of Presentation: France
  • Year and Date: 2008-07-08
• [Presentation] Dynamic Analysis of A Class of Spatially Homogenous Skip-Free Semi-Markov Processes (2008)
  • Author(s): Ushio Sumita and Atsushi Namikawa
  • Organizer: International Workshop on Applied Probability
  • Place of Presentation: France
  • Year and Date: 2008-07-07
• [Presentation] On Relationship between Ergodic Sojourn Time and Ergodic Residual Exit Time for Semi-Markov Processes (2008)
  • Author(s): Ushio Sumita and Jun Yoshii
  • Organizer: International Workshop on Applied Probability
  • Place of Presentation: France
  • Year and Date: 2008-07-07
• [Presentation] Development of an Algorithm for Estimating Aparhnent Rents in Tokyo (2008)
  • Author(s): 住田 潮
  • Organizer: JAREFE国際学会
  • Place of Presentation: 早稲田大学
  • Year and Date: 2008-03-15