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Book Advertising in Britain and Japan: Its Discursive Role, Evolution and Impact

Research Project

Project/Area Number 17K17679
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Literature in English
Area studies
Research InstitutionJapan Women's University

Principal Investigator

ROBINSON Peter  日本女子大学, 文学部, 准教授 (30512355)

Project Period (FY) 2017-04-01 – 2023-03-31
Project Status Completed (Fiscal Year 2022)
Budget Amount *help
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2019: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2018: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2017: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
KeywordsBook Advertising / Print culture / Publishers / Book History / Print Culture / Publishing History / Media Studies / English language Press / Publishing history / Book culture / Advertising history / 出版文化 / 広告メディア史 / 書誌学 / メディア論 / 地域研究
Outline of Final Research Achievements

There were 3 main research achievements of this project (i) the establishment of a website BKAS.org which promotes research on all aspects of Book Advertising including BKAS Essay Shorts which provides an opportunity for scholars to publish short research papers, work in progress and so on. The grant holder contributed several research papers to this and edited a number of other contributions, including on advertising for the Institute of Pacific Relations (IPR) and the Hokuseido Press, (ii) hosting several workshops and in March, 2023 an online symposium, (iii) a database of book advertising images was launched. Interaction with a range of historians over the grant period raised the profile of book advertising as a field of study. As a result of this, several future projects are planned including collaborative exploitation of the archives held by the Cambridge University Press. The website will continue to enhance the study of book advertising and its impact on society.

Academic Significance and Societal Importance of the Research Achievements

本研究プロジェクトの成果のひとつは、様々な書籍広告のオープンアクセスデータベースを作成したことであり、これは現在も定期的に追加されている。書籍広告は、通常、読後すぐに破棄されるため、本データベースは研究者や一般読者にとっての貴重な資料保存庫となる。BKAS.orgのウェブサイトに研究者の論文が掲載され、ビデオプレゼンテーションによって書籍広告が寄与しうる領域とその重要性に対する理解が広がれば、読者は(商業的に、イデオロギー的に、そして美的に)書籍広告が及ぼす力をよりよく認識することができ、結果的に彼らが実際に読む書籍への理解を深めることに役立つのである。

Report

(7 results)
  • 2022 Annual Research Report   Final Research Report ( PDF )
  • 2021 Research-status Report
  • 2020 Research-status Report
  • 2019 Research-status Report
  • 2018 Research-status Report
  • 2017 Research-status Report
  • Research Products

    (21 results)

All 2023 2021 2020 2019 2018 2017 Other

All Int'l Joint Research (1 results) Journal Article (6 results) (of which Open Access: 3 results) Presentation (3 results) (of which Int'l Joint Research: 1 results) Book (1 results) Remarks (7 results) Funded Workshop (3 results)

  • [Int'l Joint Research] Queens University, Belfast(アイルランド)

    • Related Report
      2021 Research-status Report
  • [Journal Article] Book Advertising with a Cause: Publications of the Institute of Pacific Relations (IPR)2021

    • Author(s)
      Robinson, Peter
    • Journal Title

      BKAS Essay Shorts No. 5

      Volume: n/a

    • Related Report
      2020 Research-status Report
  • [Journal Article] Advertising English-language Books on the East: Tactics, Tropes, and Taboos2021

    • Author(s)
      Robinson, Peter
    • Journal Title

      BKAS Essay Shorts No. 6

      Volume: n/a

    • Related Report
      2020 Research-status Report
  • [Journal Article] Trade Advertising Postcards as Business Artefacts2021

    • Author(s)
      Finkelstein, David (author), Robinson, Peter (ed.)
    • Journal Title

      BKAS Essay Shorts No. 4

      Volume: n/a

    • Related Report
      2020 Research-status Report
  • [Journal Article] Narrative Instability and the Role of Captions in Hugh Lofting’s Doctor Dolittle Newspaper Serial Illustrations2019

    • Author(s)
      Peter Robinson
    • Journal Title

      Studies in English and American Literature

      Volume: 54 Pages: 17-33

    • Related Report
      2018 Research-status Report
    • Open Access
  • [Journal Article] Preservation of Newspapers2018

    • Author(s)
      Peter Robinson
    • Journal Title

      BKAS Essay Shorts

      Volume: --

    • Related Report
      2018 Research-status Report
    • Open Access
  • [Journal Article] Literary Gifts for the Season: Book Advertising in The Times‘ Christmas Books Supplement, 1909-1919 [Part I)2018

    • Author(s)
      Robinson, Peter
    • Journal Title

      BKAS ESSAY SHORTS

      Volume: 1a (March)

    • Related Report
      2017 Research-status Report
    • Open Access
  • [Presentation] Serial Fiction Trailers in the Sunday Magazine of the New York Tribune, 1900-19142023

    • Author(s)
      Peter Robinson
    • Organizer
      Advertising Print: Book Advertising Studies (ONLINE SYMPOSIUM)
    • Related Report
      2022 Annual Research Report
  • [Presentation] Utilising Publisher Archives: A Case Study of Cambridge University Press2023

    • Author(s)
      Peter Robinson
    • Organizer
      Advertising Print: Book Advertising Studies (ONLINE SYMPOSIUM)
    • Related Report
      2022 Annual Research Report
  • [Presentation] Literary Gifts for the Season: Book Advertising in The Times’ Christmas Books Supplement, 1909-19192018

    • Author(s)
      Peter Robinson
    • Organizer
      BKAS WORKSHOP II (Waseda)
    • Related Report
      2018 Research-status Report
    • Int'l Joint Research
  • [Book] 'Case Study 1: Newspapers and Advertising', in The Edinburgh History of the British and Irish Press, vol. 22020

    • Author(s)
      Peter Robinson, book edited by David Finkelstein
    • Publisher
      EUP
    • ISBN
      9781474424882
    • Related Report
      2019 Research-status Report
  • [Remarks] BKAS RESOURCES: SYMPOSIUM RECORDINGS

    • URL

      https://bkas.org/resources/

    • Related Report
      2022 Annual Research Report
  • [Remarks] BKAS ESSAY SHORTS

    • URL

      https://bkas.org/essay_short/

    • Related Report
      2022 Annual Research Report
  • [Remarks] Hokuseido Press Advertising (database of images)

    • URL

      https://peter-robinson.smugmug.com/Hokuseido-Press-Advertising

    • Related Report
      2022 Annual Research Report
  • [Remarks] Back-matter advertising (database of images)

    • URL

      https://peter-robinson.smugmug.com/Back-matter-Advertising

    • Related Report
      2022 Annual Research Report
  • [Remarks] Book Adverts in Newspapers (database of images)

    • URL

      https://www.smugmug.com/gallery/n-BkZCvJ

    • Related Report
      2022 Annual Research Report
  • [Remarks] Competing Imperialisms in North East Asia

    • URL

      https://blogs.qub.ac.uk/competingimperialisms/

    • Related Report
      2021 Research-status Report
  • [Remarks] Book Advertising Studies (BKAS)

    • URL

      http://bkas.org

    • Related Report
      2017 Research-status Report
  • [Funded Workshop] ADVERTISING PRINT: BOOK ADVERTISING STUDIES (ONLINE SYMPOSIUM)2023

    • Related Report
      2022 Annual Research Report
  • [Funded Workshop] BKAS Workshop II (Waseda University)2018

    • Related Report
      2018 Research-status Report
  • [Funded Workshop] Book Advertising Studies (BKAS) Workshop I2017

    • Related Report
      2017 Research-status Report

URL: 

Published: 2017-04-28   Modified: 2024-01-30  

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