Book Advertising in Britain and Japan: Its Discursive Role, Evolution and Impact
Grant-in-Aid for Young Scientists (B)
|Allocation Type||Multi-year Fund |
Literature in English|
|Research Institution||Japan Women's University |
ロビンソン ピーター 日本女子大学, 文学部, 准教授 (30512355)
|Project Period (FY)
2017-04-01 – 2023-03-31
Granted (Fiscal Year 2021)
|Budget Amount *help
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2019: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2018: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2017: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
|Keywords||Book Advertising / Publishing History / Media Studies / English language Press / Publishing history / Book culture / Advertising history / Print Culture / 出版文化 / 広告メディア史 / 書誌学 / メディア論 / 地域研究|
|Outline of Annual Research Achievements
Given the difficult research environment, research output was necessarily limited this year.
(i) As part of the collaborative CIRN project with Queens University, Belfast, I curated a digital exhibition. Part of the exhibition featured work on Japanese film advertisements and commercial advertising.
(ii) Researched and wrote an article, “Cultivating Readers: Advertising the Horticultural and Gardening Press, 1880-1920" (completed March, 2022). Reconstruction of the BKAS (Book Advertising Studies) website means publication has been delayed until the end of June 2022.
(iii) Work sourcing and categorising pre-1923 book advertisements with an emphasis on Asia-related publications in English (from both Japanese and non-Japanese publishers) has continued.
|Current Status of Research Progress
Current Status of Research Progress
4: Progress in research has been delayed.
(i) The formation of a database of book advertising images. Owing to COVID-19 related restrictions on faculty activity for much of last year, it was deemed inappropriate and inadvisable to employ an assistant to help with scanning work of the previously identified advertising materials in a relatively confined space.
(ii) Digital online conference. The second key outcome of project is the hosting of an online conference on Book Advertising and related aspects. Initially planned as a face-to-face conference, COVID-19 resulted in its cancellation. The unexpected and continued restrictions on research activities due to COVID-19 throughout 2021, meant would-be contributors had insufficient time to produce high-quality papers for this relatively new field. Hosting an international conference on Book Advertising remains a key outcome of the project.
(iii) Personal research output: key publisher archives at SOAS Library, the British Library, and the University of London’s collection of chapbooks remained inaccessible for most of the year.
|Strategy for Future Research Activity
i) The formation of a database of book advertising images. Now that restrictions on research activity have been reduced, funds are to be allocated for the employment of a research assistant to undertake this work in conjunction with the lead researcher, utilising the equipment previously purchased for the purpose. Phase I of the database to be launched in September 2022.
(ii) Digital online conference. Hosting an international conference on Book Advertising remains a key outcome of the project. I am currently actively seeking speakers, and at the end of June will launch a publicity campaign for paper submissions. Promotion materials, secretarial assistance & etc., are being prepared. The conference is planned for December 2022.
(iii) Web-presence. The BKAS website, initially designed on the basis of the three-year project, is currently under maintenance and a widespread revamp to better integrate social and cross-media for hosting of the database and promotion of the conference. The new site is scheduled to go live at the beginning of July.
(iv) Personal research output: now that travel restrictions have been eased (such as mandatory quarantine on return to Japan) a three-week research trip to the UK and Ireland in August 2022 is planned. This involves archival visits and consultation with collaborators especially viz. the online conference.
Report (5 results)
Research Products (13 results)