An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels
| Project/Area Number |
18K01870
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Review Section |
Basic Section 07090:Commerce-related
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| Research Institution | Otaru University of Commerce |
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Principal Investigator |
王 力勇 小樽商科大学, 商学部, 准教授 (70772466)
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| Co-Investigator(Kenkyū-buntansha) |
Praet Carolus 小樽商科大学, 商学部, 教授 (40292081)
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| Project Period (FY) |
2018-04-01 – 2024-03-31
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| Project Status |
Completed (Fiscal Year 2023)
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| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2020: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2019: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2018: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Keywords | Channel relationship / Social Exchange theory / Satisfaction / Relationship commitment / TDC structure / Outbound tour operator / DMC / Hotel / SET theory / channel relationship / Factors on TDC selection / Distribution channels / Inbound tour operator / Luxury travel / Disintermediation / In-depth interview / Qualitative research / Inbound tourism / distribution channels |
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| Outline of Annual Research Achievements |
First, PI and Co-I presented a co-authored paper on TDC structure at an international conference and published it in the conference proceedings.
Second, PI published a paper which analyzed interviews according to the social exchange theory framework in an international peer-reviewed journal.
Third, PI analyzed the quantitative survey data and built an SEM model, including the antecedents and consequences of the TDC relationship. Results validated the research model and confirmed the full mediation effect of satisfaction on trust and commitment. Four antecedents (i.e., communication quality, opportunistic behavior, financial dependence, and social dependence) indicated varying effects on the channel relationship. The manuscript is currently under review at an international journal.
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Report
(6 results)
Research Products
(14 results)
