| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2009: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2008: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2007: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Research Abstract |
This study clarified the valuation types and the characteristics of the Games of the XXIX Olympiad Beijing 2008. The mass media's Beijing Olympic reports are classified in the 24 types : Vertical axis includes politics, economy and market, culture, games management, mass media and social environment. Horizontal axis includes positive, semi-positive, negative and semi-negative valuations. It is necessary for us to shift positive valuations to semi-positive valuations, and to shift negative valuations to semi-negative valuations.
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