Comparative study on retail marketing of household electric appliances betweenthe UK and Japan : based on research in development of Dixons (UK)

• Project/Area Number: 19530381
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Commerce
• Research Institution: Saitama University
• Principal Investigator: USUI Kazuo Saitama University, 経済学部, 教授 (60151859)
• Research Collaborator: DAWSON John エディンバラ大学, 経営学科, 教授
• Project Period (FY): 2007 – 2008
• Project Status: Completed (Fiscal Year 2008)
• Budget Amount: ¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000); Fiscal Year 2008: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000); Fiscal Year 2007: ¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
• Keywords: イギリス家電流通 / 日本家電流通 / 小売マーケティング / ヨーロッパ小売業 / マーケティング史 / マーケティングの国際比較 / 小売経営史 / 英国家電流通 / 欧州家電流通 / ディクソンズ / DSGI / 小売イノベーション / 家電系列小売 / チェーン・ストア / カメラ小売流通 / 白物家電小売流通 / ブラウン家電小売流通

Research Abstract

本研究は、英国最大手の家電小売企業ディクソンズ社(現在DSGI社)が、(1) わが国カメラの英国への輸入とわが国チノン社との提携によって成長の端緒をつかみ、(2) 競合企業カリーズの買収を機に総合家電小売として成長を遂げる一方で、アメリカ市場参入の失敗による深刻な危機を経験し、(3) これを克服して現在の地位を確立するまでの発展の軌跡を解明し、「漸次的イノベーション」[=画期的な革新とは異なる部分改良型の革新]を同時並行的に継続することの重要性を明らかにした。同時に、わが国独自の系列家電チェーンの端緒を築いた戦前の展開を解明し、独立系企業の近年の展開によって欧米の家電小売業と直接比較研究を行ないうる条件が成熟してきたことを示した。

Research Products

• [Journal Article] The Historical Contexts Producing Keiretsu Retailing : The Four ajor Industries in Japan 1910s-1930s (2009)
  • Author(s): Kazuo Usui
  • Journal Title: Marketing History : Strengthening, Straightening and Extending, Proceedings of the 14th Biennial Conference on Historical nalysis and Research in Marketing Vol.14 Pages: 277-294
  • Peer Reviewed
• [Journal Article] DSG International plc : Value, Choice and Serviceto Create Customer Value with Multi-national and Multi-channel Strategy (2009)
  • Author(s): John Dawson, and Kazuo Usui
  • Journal Title: Case study prepared for discussion in niversity of Stirling MBA Retailin Programme 23
• [Journal Article] The Historical Contexts Producing Keiretsu Retailing:The Four Major Industries in Japan 1910s-1930s (2009)
  • Author(s): Kazuo Usui
  • Journal Title: proceedings of the 2009 CHARM Conference, Leicester University, UK 14(5月刊行)
  • Peer Reviewed
• [Journal Article] DSG International plc: Value, Choice and Service to Create Customer Value with Multi-national and Multi-channel Strategy (2009)
  • Author(s): John Dawson and Kazuo Usui
  • Journal Title: Case study prepared for discussion in University of Stirling MBA Retailing Programme Pages: 23-23
• [Journal Article] DSGInternational plc Creating customer valuewith a multi-national and multi-channelstrategy (2008)
  • Author(s): John Dawson and Kazuo Usui
  • Journal Title: Case study prepared for discussionin University of Stirling MBA Retailing rogramme 20
• [Journal Article] DSG Intemational plc:Creating customer value with a multi-national and multi-channel strategy (2008)
  • Author(s): John Dawson and Kazuo Usui
  • Journal Title: Case study prepared for discussion in University of Stirling MBA Retailing Programme 20PP.(小冊子体) Pages: 20-20
• [Journal Article] ディクソンズ(DSGI)-ヨーロッパ家電小売チェーンの展開- (2008)
  • Author(s): 薄井 和夫, ジョン・ドーソン
  • Journal Title: マーケティング史研究会編『ヨーロッパ・トップ小売業-その史的展開』同文舘所収 (刊行予定)(掲載決定)
• [Journal Article] The Development of Ideas inMarketing Management from the Tacit to theExplicit : The Case of the USA 1910s-1940s (2007)
  • Author(s): Kazuo Usui
  • Journal Title: Marketing History at the Center, Proceedings of the 13rd Biennial Conference on Historical Analysis and Research in Marketing Vol.13 Pages: 295-297
  • Peer Reviewed
• [Journal Article] The Development of Ideas in Marketing Management from the Tacit to the Explicit:The Case of the USA 1910-1940 (2007)
  • Author(s): Kazuo Usui
  • Journal Title: Marketing History at the Center, Proeeedings of the 13th Biennial Conferenece on Historical Analysis and Research in Marketing 13 Pages: 295-297
  • Peer Reviewed
• [Presentation] The Historical Contexts Producing Keiretsu Retailing : The FourMajor Industries in Japan 1910s-1930s (2009)
  • Author(s): Kazuo Usui
  • Organizer: 14th CHARM Conference,
  • Place of Presentation: University of Leicester, UK
  • Year and Date: 2009-05-29
• [Presentation] The Historical Contexts Producing Keiretsu Retailing: The Four Maior Industries in Japan1910s-1930s (2009)
  • Author(s): Kazuo Usui
  • Organizer: 第14回CHARM Conference
  • Place of Presentation: The Belmont Hotel (Leicester, UK)
• [Presentation] The Development of Ideas inMarketing Management from the Tacit to the Explicit (2007)
  • Author(s): Kazuo Usui
  • Organizer: The Case of the USA 1910-1940,13rd CHARM Conference
  • Place of Presentation: Marriott Hotel, Durham, North Carolina, USA
  • Year and Date: 2007-05-18
• [Presentation] The Development of Ideas in Marketing Management from the Tacit to the Exlicit: The Case of the USA 1910-1940 (2007)
  • Author(s): Kazuo Usui
  • Organizer: 13th Conference on Historical Analysis and Research in Marketing
  • Place of Presentation: Marriott Hotel,Durham,North Carolina,USA
  • Year and Date: 2007-05-18
• [Book] The Development of Marketing management: The Case of the USA c.1910-1940 (2009)
  • Author(s): Kazuo Usui
  • Publisher: Ashgate Publishing (Aldershot, UK) ISBN 978-0-7546-0606-2
• [Book] ヨーロッパのトップ小売業-その史的展開- (2009)
  • Author(s): マーケティング史研究会(薄井和夫編集責任者)
  • Publisher: 同文舘 ISBN978-4-495-64221-1
• [Book] ヨーロッパのトップ小売業-その史的展開-(ISBN 978-4-495-64221-1)(薄井和夫編集責任者) (2008)
  • Author(s): マーケティング史研究会
  • Publisher: 同文舘
• [Book] The Case of the USA c.1910-1940(ISBN978-0-7546-0606-2) (2008)
  • Author(s): Kazuo Usui
  • Publisher: Ashgate Publishing, UK, TheDevelopment of Marketing Management