| Project/Area Number |
19730263
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Tokai University |
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Principal Investigator |
IWATANI Masaki Tokai University, 政治経済学部, 准教授 (70366003)
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| Project Period (FY) |
2007 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
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| Budget Amount *help |
¥2,650,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥450,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2008: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2007: ¥700,000 (Direct Cost: ¥700,000)
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| Keywords | グローバル企業 / デザインマネジメント / デザイン戦略 / デザイン思考 / ブランド構築 / 製品開発 / 経験経済 / 経験価値 / イノベーション / デザインプロセス / デザイン主導型企業 / デザインマインド / ブランド価値 / 経営戦略 / ブランド / マーケティング |
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| Research Abstract |
I have compiles the findings of my research trips to Paris and New York in the form of a book. Titled Design Management of Global Firms (Gakubunsha Co.,Ltd.),my new work offers a glimpse at the history and recent examples of design management by Japanese and international firms, and attempts to construct an overall theory about them. Another one of my major projects during the year was to produce a Japanese translation of Design Management by Professor Brigitte Borja de Mozota of Paris (with the new addition of examples from Japanese firms and charts) and have it published by Doyukan Inc., under the title of Strategic Design Management. In addition to these works, my research results have been presented in two books, three journal articles, and three papers at conferences.
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