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A Theoretical and Empirical Study of Product Development and Distribution in the Japanese Video Game industry

Research Project

Project/Area Number 19730292
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Commerce
Research InstitutionKagawa University (2010)
Yamaguchi University (2009)
Kyoto Gakuen University (2007-2008)

Principal Investigator

OHKITA Kenichi  香川大学, 地域マネジメント研究科, 准教授 (60367513)

Project Period (FY) 2007 – 2010
Project Status Completed (Fiscal Year 2010)
Budget Amount *help
¥3,730,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2008: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2007: ¥1,000,000 (Direct Cost: ¥1,000,000)
Keywords家庭用テレビゲーム / 製品開発 / 流通
Research Abstract

The purpose of this research is to investigate product development and distribution in the Japanese home video game industry both theoretically and empirically.
(1) A platform competition model in markets of system products composed of hardware and complementary software is analyzed, with a specific focus on exclusive contracting. When hardware products are strongly differentiated, or when consumers value the marginal benefit of additional software variety highly, we find that, in equilibrium, hardware firms will engage in exclusive contracting of software development. This finding is strongly supported by our empirical results in the Japanese home video game industry, dominated by Nintendo from 1984 to 1994.
(2) Empirical studies are conducted to examine the factors determining the developers' choices of video game platforms from 1994 to 1996 by using the mixed logit model.
(3) The competitive and cooperative strategies pursued by game software firms facing the problem of intellectual property rights violation are analyzed.

Report

(6 results)
  • 2010 Annual Research Report   Final Research Report ( PDF )
  • 2009 Annual Research Report   Self-evaluation Report ( PDF )
  • 2008 Annual Research Report
  • 2007 Annual Research Report
  • Research Products

    (44 results)

All 2011 2010 2008 2007 Other

All Journal Article (23 results) (of which Peer Reviewed: 15 results) Presentation (19 results) Remarks (2 results)

  • [Journal Article] Platform Strategy of Video Game Software in Japan, 1984-1994: Theory and Evidence2011

    • Author(s)
      Masayoshi Maruyama, Kenichi Ohkita
    • Journal Title

      Managerial and Decision Economics Wiley-Blackwell Vol.32, Issue2

      Pages: 105-118

    • Related Report
      2010 Final Research Report
    • Peer Reviewed
  • [Journal Article] Platform Strategy of Video Game Software in Japan, 1984-1994:Theory and Evidence2011

    • Author(s)
      Masayoshi Maruyama
    • Journal Title

      Managerial and Decision Economics

      Volume: Vol.32, Issue 2 Pages: 105-118

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] An Economic Analysis of Coopetitive Strategies in the Game Software Market2010

    • Author(s)
      Kenichi Ohkita, Mahito Okura
    • Journal Title

      Proceedings of the Fourth EIASM Workshop on Coopetition Strategy Montpellier CD-ROM, 13P

    • NAID

      40016980166

    • Related Report
      2010 Final Research Report
    • Peer Reviewed
  • [Journal Article] An Economic Analysis of Coopetitive Strategies in the Game Software Market2010

    • Author(s)
      Kenichi Ohkita, Mahito Okura
    • Journal Title

      長崎大学経済学部ディスカッション・ペーパー・シリーズ No.2010-01, 15P

    • NAID

      40016980166

    • Related Report
      2010 Final Research Report
  • [Journal Article] The Determinants of Platform Selection in the Japanese Home Video Game Software Industry : An Empirical approach, Proceedings of Academy of International Business2010

    • Author(s)
      Kazumitsu Minamikawa, Kenichi Ohkita
    • Journal Title

      US-Midwest Region Chapter 2010 Meeting Chicago (CD-ROM)

      Pages: 148-154

    • Related Report
      2010 Final Research Report
    • Peer Reviewed
  • [Journal Article] An Economic Analysis of Coopetitive Strategies in the Game Software Market2010

    • Author(s)
      Kenichi Ohkita
    • Journal Title

      Proceedings of the Fourth EIASM Workshop on Coopetition Strategy "Coopetition and Innovation"

      Volume: (CD-ROM) Pages: 1-13

    • NAID

      40016980166

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The Determinants of Platform Selection in the Japanese Home Video Game Softwar e Industry: An Empirical approach, Procee dings of Academy of International Busines s2010

    • Author(s)
      Kazumitsu Minamikawa, Kenichi Ohkita
    • Journal Title

      US-Midwest Region Chapter 2010 Meeting(Proceedings of AIB-Midwest) (CD-ROM)

      Pages: 148-154

    • Related Report
      2009 Self-evaluation Report
  • [Journal Article] An Economic Analysis of Coopetitive Strategies in the Game Software Market2010

    • Author(s)
      大北健一・大倉真人
    • Journal Title

      Discussion Paper Series (Faculty of Economics, Nagasaki University) No.2010-01

      Pages: 15-15

    • NAID

      40016980166

    • Related Report
      2009 Annual Research Report 2009 Self-evaluation Report
  • [Journal Article] The Determinants of Platform Selection in the Japanese Home Video Game Software Industry : An Empirical approach2010

    • Author(s)
      Kazumitsu Minamikawa, Kenichi Ohdita
    • Journal Title

      Proceedings of Academy of International Business.US-Midwest Region Chapter 2010 Meeting, Mar.2010(Proceedings of AIB-Midwest 2010), Chicago (CD-ROM)

      Pages: 148-154

    • Related Report
      2009 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Network Structure of Video Game Software in Japan : Some Empirical Results2008

    • Author(s)
      Masayoshi Maruyama, Kazumitsu Minamikawa, Kenichi Ohkita
    • Journal Title

      Proceedings of the Australian & New Zealand Marketing Academy Conference 2008 CD-ROM, 6P

    • Related Report
      2010 Final Research Report
    • Peer Reviewed
  • [Journal Article] Platform Strategy of Video Game Software in Japan, 1984-1994: Theory and Evidence2008

    • Author(s)
      Masayoshi Maruyama, Kenichi Ohkita
    • Journal Title

      EARIE 08 Conference Program and Book of Abstracts, Sep.2008, Toulouse, 冊子

      Pages: 82-82

    • Related Report
      2010 Final Research Report
    • Peer Reviewed
  • [Journal Article] Network Structure of Video Game Software in Japan: Some Empirical Results2008

    • Author(s)
      Masayoshi Maruyama, Kazumitsu Minam ikawa, Kenichi Ohkita
    • Journal Title

      Proceedings of the Aus tralian & New Zealand Marketing Academy Conference 2008 2008(CDROM)

    • Related Report
      2009 Self-evaluation Report
    • Peer Reviewed
  • [Journal Article] Platform Strategy of Video Game Software in Japan2008

    • Author(s)
      Masayoshi Maruyama, Kenichi Ohkita
    • Journal Title

      Theory and Evidence, EARIE 08 Conference program and book of abstracts, 冊子 82-82

      Pages: 1984-1994

    • Related Report
      2009 Self-evaluation Report
    • Peer Reviewed
  • [Journal Article] Platform Strategy of Video Game Software in Japan, 1984-1994 : Theory and Evidence2008

    • Author(s)
      Masayoshi Maruyama & Kenichi Ohkita
    • Journal Title

      EARIE 08 Conference program and book of abstracts 冊子

      Pages: 82-82

    • Related Report
      2008 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Network Structure of Video Game Software in Japan : Some Empirical Results2008

    • Author(s)
      Masayoshi Maruyama, Kazumitsu Minamikawa & Kenichi Ohkita
    • Journal Title

      Proceedings of the Australian & New Zealand Marketing Academy Conference 2008, Dec. 2008, Sydney (CD-ROM)

      Pages: 6-6

    • Related Report
      2008 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Platform Strategy of Video Game Software : Theory and Evidence2007

    • Author(s)
      Masayoshi Maruyama, Kenichi Ohkita
    • Journal Title

      Proceedings of the Australian & New Zealand Marketing Academy Conference 2007 Dunedin CD-ROM

      Pages: 148-154

    • Related Report
      2010 Final Research Report
    • Peer Reviewed
  • [Journal Article] 家庭用テレビゲームソフトのプラットフォーム選択行動の分析2007

    • Author(s)
      南川和充・大北健一
    • Journal Title

      南山大学経営研究センターワーキングペーパー No.0702, 9P

    • Related Report
      2010 Final Research Report
  • [Journal Article] Single-Homing of Software Platforms in the Japanese Video Game 1984-1994: Theory and Evidence2007

    • Author(s)
      Masayoshi Maruyama, Kenichi Ohkita
    • Journal Title

      神戸大学大学院経 営学研究科ディスカッション・ペーパー No.2007-27, 23P

    • Related Report
      2010 Final Research Report
  • [Journal Article] Platform Strategy of Video Game Software: Theory and Evidence2007

    • Author(s)
      Masayoshi Maruyama, Kenichi Ohkita
    • Journal Title

      Proceedings of the Australian & New Zealand Marketing Academy Conference 2007(CD-ROM)

      Pages: 148-154

    • Related Report
      2009 Self-evaluation Report
    • Peer Reviewed
  • [Journal Article] 家庭用テレビゲームソフトのプラットホーム選択行動の分析2007

    • Author(s)
      南川和充・大北健一
    • Journal Title

      南山大学経営研究センターワーキングペーパー No.0702

    • Related Report
      2009 Self-evaluation Report 2007 Annual Research Report
  • [Journal Article] Single-Homing of Software Platforms in the Japanese Video Game 1984-1994: Theory and Evidence, Discussion Paper2007

    • Author(s)
      丸山雅祥・大北健一
    • Journal Title

      Graduate School of Business Administration, Kobe University No.2007-27

    • Related Report
      2009 Self-evaluation Report
  • [Journal Article] Platform Strategy of Video Game Software: Theory and Evidence2007

    • Author(s)
      Masayoshi Maruyama & Kenichi ohkita
    • Journal Title

      Proceedings of the Australian & New Zealand Marketing Academy Conference 2007, Dec. 2007, Dunedin (CD-ROM)

      Pages: 148-154

    • Related Report
      2007 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Single-Homing of Software Platforms in the Japanese Video Game 1984-1994: Theory and Evidence2007

    • Author(s)
      丸山雅祥・大北健一
    • Journal Title

      神戸大学大学院経営学研究科ディスカッション・ペーパー・シリーズ 2007・27

      Pages: 23-23

    • Related Report
      2007 Annual Research Report
  • [Presentation] An Economic Analysis of Coopetitive Strategies in the Game Software Market2010

    • Author(s)
      Kenichi Ohkita, Mahito Okura
    • Organizer
      Fourth EIASM Workshop on Coopetition Strategy
    • Place of Presentation
      Montpellier, France
    • Year and Date
      2010-06-18
    • Related Report
      2010 Final Research Report
  • [Presentation] An Economic Analysis of Coopetitive Strategies in the Game Software Market2010

    • Author(s)
      Kenichi Ohkita, Mahito Okura
    • Organizer
      Fourth EIASM Workshop on Coopetition Strategy "Coopetition and Innovation"
    • Place of Presentation
      Montpellier, France
    • Year and Date
      2010-06-18
    • Related Report
      2010 Annual Research Report
  • [Presentation] The Determinants of Platform Selection in the Japanese Home Video Game Software Industry : An Empirical Approach, Academy of International Business2010

    • Author(s)
      Kenichi Ohkita, Kazumitsu Minamikawa
    • Organizer
      US-Midwest Region Chapter 2010 (AIB-Midwest 2010) Meeting
    • Place of Presentation
      Chicago, U.S.A
    • Year and Date
      2010-03-24
    • Related Report
      2010 Final Research Report
  • [Presentation] The Determinants of Platform Selection in the Japanese Home Video Game Software Industry: An Empirical Approach2010

    • Author(s)
      Kenichi Ohkita, Kazumitsu Minamikawa
    • Organizer
      Academy of International Business, US-Midwest Region Chapter 2010 (AIB-Midwest 2010) Meeting
    • Place of Presentation
      Chicago, U.S. A
    • Year and Date
      2010-03-24
    • Related Report
      2009 Self-evaluation Report
  • [Presentation] The Determinants of Platform Selection in the Japanese Home Video Game Software Industry : An Empirical Approach2010

    • Author(s)
      Kenichi Ohkita, Kazumitsu Minamikawa
    • Organizer
      Academy of International Business, US-Midwest Region Chapter 2010 (AIB-Midwest 2010) Meeting
    • Place of Presentation
      Chicago, U.S.A
    • Year and Date
      2010-03-24
    • Related Report
      2009 Annual Research Report
  • [Presentation] Network Structure of Video Game Software in Japan : Some Empirical Results2008

    • Author(s)
      Masayoshi Maruyama
    • Organizer
      Australian & New Zealand Marketing Academy Conference 2008
    • Place of Presentation
      Sydney, Australia
    • Year and Date
      2008-12-03
    • Related Report
      2010 Final Research Report
  • [Presentation] Network Structure of Video Game Software in Japan: Some Empirical Results2008

    • Author(s)
      Masayoshi Maruyama
    • Organizer
      Australian & New Zeala nd Marketing Academy Conference 2008
    • Place of Presentation
      Sydney, Australia
    • Year and Date
      2008-12-03
    • Related Report
      2009 Self-evaluation Report
  • [Presentation] Network Structure of Video Game Software in Japan : Some Empirical Results2008

    • Author(s)
      大北健一
    • Organizer
      2008年度日本応用経済学会秋季大会
    • Place of Presentation
      金沢大学(招待論文)
    • Year and Date
      2008-11-22
    • Related Report
      2010 Final Research Report
  • [Presentation] Network Structure of Video Game Software in Japan: Some Empirical Results2008

    • Author(s)
      大北健一
    • Organizer
      2008年度日本応用経済学会秋季大会
    • Place of Presentation
      金沢大学(招待論文)
    • Year and Date
      2008-11-22
    • Related Report
      2009 Self-evaluation Report
  • [Presentation] Network Structure of Video Game Software in Japan : Some Empirical Results2008

    • Author(s)
      大北健一
    • Organizer
      2008年度日本応用経済学会秋季大会(招待論文)
    • Place of Presentation
      金沢大学
    • Year and Date
      2008-11-22
    • Related Report
      2008 Annual Research Report
  • [Presentation] Platform Strategy of Video Game Software in Japan, 1984-1994: Theory and Evidence2008

    • Author(s)
      Masayoshi Maruyama
    • Organizer
      The 35nd Conference of the European Association for Research in Industrial Economics
    • Place of Presentation
      Toulouse, France
    • Year and Date
      2008-09-05
    • Related Report
      2010 Final Research Report 2009 Self-evaluation Report
  • [Presentation] Platform Strategy of Video Game Software in Japan, 1984-1994 : Theory and Evidence2008

    • Author(s)
      Masayoshi Maruyama
    • Organizer
      The 35nd Conference of the European Association for Research in Industrial Economics
    • Place of Presentation
      Toulouse, France
    • Year and Date
      2008-09-05
    • Related Report
      2008 Annual Research Report
  • [Presentation] Platform Strategy of Video Game Software in Japan, 1984-1994: Theory and Evidence2008

    • Author(s)
      丸山雅祥
    • Organizer
      2008年度日本応用経済学会春季大会
    • Place of Presentation
      熊本学園大学(招待論文)
    • Year and Date
      2008-06-08
    • Related Report
      2010 Final Research Report
  • [Presentation] Platform Strategy of Video Game Software in Japan, 1984-1994: Theory and Evidence2008

    • Author(s)
      丸山雅祥
    • Organizer
      2008年度日本応用経済学会春季大会
    • Place of Presentation
      熊本学園大学
    • Year and Date
      2008-06-08
    • Related Report
      2009 Self-evaluation Report
  • [Presentation] Platform Strategy of Video Game Software in Japan, 1984-1994 : Theory and Evidence2008

    • Author(s)
      丸山雅祥
    • Organizer
      2008年度日本応用経済学会春季大会(招待論文)
    • Place of Presentation
      熊本学園大学
    • Year and Date
      2008-06-08
    • Related Report
      2008 Annual Research Report
  • [Presentation] Network Structure of Video Game Software in Japan : Some Empirical Results2008

    • Author(s)
      Masayoshi Maruyama
    • Organizer
      Australian & New Zealand Marketing Academy 2008 Conference
    • Place of Presentation
      Sydney, Australia
    • Year and Date
      2008-03-12
    • Related Report
      2008 Annual Research Report
  • [Presentation] Platform Strategy of Video Game Software: Theory and Evidence2007

    • Author(s)
      Masayoshi Maruyama
    • Organizer
      Australian & New Zealand Marketing Academy Conference 2007
    • Place of Presentation
      Dunedin, New Zealand
    • Year and Date
      2007-12-05
    • Related Report
      2010 Final Research Report
  • [Presentation] Platform Strategy of Video Game Software: Theory and Evid ence2007

    • Author(s)
      Masayoshi Maruyama
    • Organizer
      Australian & New Zealand Marketing Academy Conference 2007
    • Place of Presentation
      Dunedin, New Zealand
    • Year and Date
      2007-12-05
    • Related Report
      2009 Self-evaluation Report
  • [Presentation] Platform Strategy of Video Game Software: Theorv and Evidence2007

    • Author(s)
      Masayoshi Maruyama
    • Organizer
      Australian & New Zealand Marketing Academy 2007 Conference
    • Place of Presentation
      Dunedin, New Zealand
    • Year and Date
      2007-12-05
    • Related Report
      2007 Annual Research Report
  • [Remarks] ホームページ等

    • URL

      http://kaken.nii.ac.jp/ja/p/

    • Related Report
      2010 Final Research Report
  • [Remarks]

    • URL

      http://kaken.nii.ac.jp/ja/p/19730292

    • Related Report
      2009 Self-evaluation Report

URL: 

Published: 2007-04-01   Modified: 2020-02-20  

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