| Budget Amount *help |
¥8,710,000 (Direct Cost: ¥6,700,000、Indirect Cost: ¥2,010,000)
Fiscal Year 2012: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2011: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2010: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2009: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2008: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Research Abstract |
Estimating demand for differentiated goods is essential in evaluating brand equity and pricing, two of the most important areas in marketing. It is often the case that purchasing history of a group of households is not available, but instead only the market share and characteristics of products under study are available. Through the research funded by this grant, we proposed method to estimate models of great importance, random-coefficients discrete choice models of demand and supply via frequentist and Bayesian perspectives and made preparations to expand the model to choice problems over multiple periods.
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